1. docred

    I agree with most of your points Bruce – as you said, excellence of product does not mean the product will survive. The Amiga computers were in many views vastly superior to anything Apple/Mac did at the time, but the suffered from several weaknesses, lack of effective marketing being a big one.
    As for comparison of Facebook and Google search, if I understand you correctly – it is an interesting statistic but should it be a concern? The other day I needed info on Terminal Server licenses. I didn’t go to Facebook for the info. I ‘googled’ it. Personally I don’t use Facebook, I find it a waste of time, and I see it degrading co-workers efficiency in many cases as they spend hours answering little messages and poring over it. Richer and more rewarding experience….well, depends on what you are looking for :) I’m the exception to the rule though, I realize that. However, even the Facebook diehards at work turn to Google when looking for info. Now, if Facebook came out with a search engine to challenge Google…then Google should be worrying more. You are bang on with Google having all their eggs in one basket though…if their search engine gets dethroned, they are in trouble. Will Bing do it? Time will tell…

  2. Andy

    I’m not sure that their primary problem is marketing.

    They do have a real problem understanding social behaviour – as seen in many of their products which have been technically excellent, but fail on the way they engage with the public. Knol, Lively, Buzz, Wave – all do the technical stuff very well, but don’t quite ‘get’ the way that real people are likely to want to use them.

    That’s not really an issue for Google though – it doesn’t matter if products fail. They can afford to launch stuff that dies a death, and (I hope) recognise that the hit rate of ‘concept’ web sites is poor. So their strategy should be to keep producing sites, services, tools until some stick. And some do stick – Gmail, Google home page, Sketchup are all well used, and retain Google’s visitors, which is all that they need.

    Facebook doesn’t replace the need for search, it’s a far bigger threat to messaging tools. As such, Twitter is on borrowed time, and Gmail is less compelling (hence Buzz?). I’d expect Google to keep trying to find the ‘next Facebook’ in a range of experimental services (just as many would-be Facebook competitors are doing independently).

  3. Lee

    Like the other comments here I mostly agree but really.. comparing Facebook use to Google? More people chat more often so that means they search less? Hardly.

    In fact with the facebook internal search now using Google as it’s primary engine, it now means that if anything the rise in Facebook users will eventually equate to a rise in Google searches.

    Google are doing fine. They have had a few hiccups but if you look at any of these companies (in similar develop fields) they have all had the same or even worse degree of failure.
    It is just the norm in the market. Google will keep trying and they will succeed with some other little net gizmo in the future.

    As for the mobile gaming. It is a fad, a gimmick which is already starting to slump. A huge market with a lot more growth left, but it is mostly gimmick and niche driven. Mostly casual and part-time gamers.
    This has happened before and what happens is that once the gimick value wears off the market will drop rapidly down to the niche market value, which is small for casual gamers – a tiny market in fact.
    Coupled with the gradual and cyclical demise of console gaming, which while still being an obsenely huge market is still outsold (on game titles, not hardware) by the PC Gaming market, it clearly shows that PC Gaming is not only alive but still the way of the future.
    The prices for PC hardware now make them more affordable than a Console, more multi-purpose and these days they perform as well – if not better in some cases. Coupled with the new cloud computing style of delivery for many games, it is starting to prove to be the way forward.

    For now the focus is on the major growth areas in the mobile markets and the console markets are still strong and likely will now always be strong even though they will face periods of decline.
    But the PC market is here to stay and through the crashes and booms will always be the stable and staple.

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