Using a competition
As you are almost certainly aware the app marketplace is the toughest and most competitive that has ever existed. Getting on for a million apps with around a thousand added […]
mobile phone
Viral video
I thought that I would post this for your amusement. I was helping my staff set up the camera for a video shoot and pretended to be the model. They […]
A bit of marketing fun
A huge problem in the app marketplace is gaining visibility. Many hundreds of new apps are released every day, all vying for the attention of journalists and the public. It […]
Kwalee progress report
I thought it would be a good time, now the company has been going about 6 months, to give you an update on how everything at Kwalee is coming along. […]
I have a new job!
Industry veteran marketeer joins smartphone app startup Kwalee From opening one of the world’s first computer stores in 1978 to writing hundreds of articles for his popular Bruce on Games […]
What successful iPhone games have in common
Regular readers here will know that marketing is both a creative art and a science. This is part of what makes it both fascinating and demanding. Here is an article […]
Goodbye Apple. Goodbye Nokia
As predicted here smartphones have grown exponentially in usage so that they are now the dominant internet device for large swathes of the world’s population. Certainly their arrival has acted […]