Marketing Tips

Could you be the next PopCap?

People look at the game publishing industry and see the giant global companies like Electronic Arts and think that it is impossible to compete. In fact it is very easy. There […]

How many Knols have you created so far?

Wikipedia is an amazing resource, however its fundamental basis and academic system of peer reviews and editors leads to several weaknesses. Google have tried to overcome these with their new knowledge project […]

Managing news flow

At last weeks E3 there were two massive announcements that Microsoft could have made but didn’t. The first was about their upcoming gesture interface, the second was an announcement about […]

The Balkanisation of the interweb

The interweb is an amazing thing, open to all it puts the sum of human knowledge at your fingertips. And with blogs, forums, social networking and content aggregators it has opened […]

Paying for brands

In the 1980s it became apparent that you could make a game sell better by borrowing someone else’s brand. You could take an average Sinclair Spectrum game and stick a […]