Using a competition
As you are almost certainly aware the app marketplace is the toughest and most competitive that has ever existed. Getting on for a million apps with around a thousand added […]
Marketing Tips
A bit of marketing fun
A huge problem in the app marketplace is gaining visibility. Many hundreds of new apps are released every day, all vying for the attention of journalists and the public. It […]
Game marketing article
There will be many development people reading this who know exactly what I look like. And I don’t mean in some carefully posed corporate photograph either. I mean in the […]
The market will be blockbusters, niche products and nothing else
I have been prompted to write this by a leader column in the Economist and it is something I have alluded to in previous articles. This is something that has […]
The 7 reasons a person buys a game, in order of importance
This is really interesting stuff from Doug Creutz of Cowen Group in Gamsutra. He has done some research and analysis which has resulted in this list of the top 7 […]
“Nothing more difficult” than new IP launch
Let’s get the facts out of the way first, Christian Svensson, Capcom’s VP, strategic planning and business development, has given an interview to GamesIndustry.biz in which he said “There is […]
Rewriting Game Journalism video
Everyone in game publishing and game journalism should watch this.