Anecdotal musing

More Dizzy stuff

I have written on here before about the Dizzy brand. It is one of the biggest ever video game brands in Europe and especially in the UK. There is a […]

Making your advertising work

Every day the average person is bombarded with thousands of marketing images: on the bus, the train, in magazines and newspapers, on television, the web and in just about everything […]

Beating the pirates by being cheap

Everyone knows that you sell more of something when it is cheaper, the economists call it price elasticity of demand. So in the days of budget games for 8 bit […]

The Registered Player Service

Over 7 years ago now I was involved in the global marketing of the game Operation Flashpoint for the PC at Codemasters. This game had a couple of expansion packs, Red […]