More Dizzy stuff
I have written on here before about the Dizzy brand. It is one of the biggest ever video game brands in Europe and especially in the UK. There is a […]
Anecdotal musing
Making your advertising work
Every day the average person is bombarded with thousands of marketing images: on the bus, the train, in magazines and newspapers, on television, the web and in just about everything […]
Super Smash Bros.Brawl and the fanboys
In February 2008 the release of Super Smash Bros. Brawl (SSBB) on the Wii was being treated by some sectors of the game playing community as if it were the […]
An opportunity for the British gaming industry
Britain has produced some of the best game development talent in the world. Partly because of our creative, inventive and anarchic national psyche. And partly because of Clive Sinclair who […]
Beating the pirates by being cheap
Everyone knows that you sell more of something when it is cheaper, the economists call it price elasticity of demand. So in the days of budget games for 8 bit […]
The Registered Player Service
Over 7 years ago now I was involved in the global marketing of the game Operation Flashpoint for the PCÂ at Codemasters. This game had a couple of expansion packs, Red […]
How I ended up in the games industry
Originally I trained as an accountant, not because I wanted to be an accountant but because I wanted to learn as much as possible about business before starting my own. […]