Sega have a great competition. You write an advert for Sega Rally on your vehicle and send them a picture of it. They pick the best photo and the winner gets a rally experience, a PS3 and a copy of the game.Â Done well this could get advertising slogans seen all over Britain. The problem is that they only have 5 submissions on their website. So either they forgot to tell the public or nobody wants the prize.
Maybe I should go and get my Caterham dirty and apply my marketing mind to a slogan. A rally experience could be fun.
So have you tried any zany marketing ideas? And did they work?