Â A total of 800,000 Sony Financial Holdings Inc. sharesÂ have just beenÂ soldÂ by Sony at 400,000 yen each, raising aproximately $2.8 billion in new funds for them. According to Bloomberg the money is going to be spent on their Bravia TVs and on Playstation. So it could very well be used to finance the much rumoured imminent PS3 price drop to $399.
Not that this will do PS3 much good as there still is no reason to buy one, whatever the price. And whatever price Sony drop to, Microsoft can always stay cheaper. Firstly because the 360 is cheaper to make and secondly because Microsoft have deeper pockets. Already you can buy a 20Â GB 360 premium in the UK for just Â£199.99.
Meanwhile weekly 360 sales in the UK just doubled to put it ahead of the Wii. So much for all those pundits who said that Halo 3 wouldn’t be a system seller.
I have now seen three different sets of analysts who say that Sony are going to come from behind toÂ beat MicrosoftÂ this generation. I don’t know if they are looking at the same market as me because I will be amazed if this happens. Sony are chasing after a very rapidly moving target.
So what are your thoughts on this current console war?
Â edited to add: