High street game retail – its inevitable death

High street game retail has never had it so good as it is now, with three console manufacturers all succeeding and an ever widening demographic. But this next year or do are the peak of a wave and it will be rapidly downhill from then. Already high street retail sells a far smaller fraction of gaming than online provides.

Firstly far more games are stolen on peer to peer networks than are bought. So people are perfectly happy to accept delivery of games in this way. Admittedly without paying for them.

Then there is the legitimate online gaming. Habbo, Maple Story, Runescape, World of Warcraft etc with tens of millions of players. Downloadable games from all three platform holders, which is exceeding their wildest expectations. Steam and the other online content providers looking after the PC market. And the 800 pound gorilla that is casual gaming.

The main function of consoles is to act as an anti piracy dongle. And whilst this isn’t broken high street still has a role for this generation. However the world is very rapidly converting to 100Mbps broadband, which makes a console as a media hub based on the internet a practical reality. One which Sony and Microsoft are both working towards with ever bigger hard drives.

An alternative future is to have server based gaming with a fairly thin client in the home, perhaps built into the TV. This approach has the benefits of far lower hardware costs and zero piracy. Microsoft have invested heavily with a Chinese TV manufacturer, probably for this reason and Sony are already a major TV manufacturer.

Then there is the view of Alex St. John of WildTangent who thinks that consoles will die out to be replaced by PC gaming. I am inclined to disagree with this for a number of reasons: cost, lack of standardisation, piracy, lack of platform holder to market it, horrible architecture, poor entertainment hub capabilities etc etc

Download offers a lot of advantages over retail. A far wider range of product would be on offer with no stock problems, delivery is far more convenient with the game loaded direct on your game machine, there is no plastic and cardboard to clutter up your house, cutting out the costs of distribution and retail mean games can be cheaper to buy and publishers and developers have a better business model with a long tail so are far more likely to create niche games.

So the future will definitely be online and could be powerful entertainment hubs or server based gaming. Or both. Or maybe PCs. What is for sure is that none of these options need a high street.

1 Comment

  1. Well, there’s nothing more satisfying than picking up a hefty cardboard box filled with a lush manual you’re willing to read on the toilet or in other places and other goodies or even just putting your nose in an opened box and inhale it all. For me, the game experience shouldn’t start after you’ve installed it, but right when you open the ‘package’. 😉

    Retail has its issues alright but if I have the choice I always go for the retail copy, even if it’s more expensive than the digital distribution (which it usually isn’t oddly enough…). Developers/publishers getting the whole or a bigger cut is nice and all but sometimes you need to think of what certain gamers want too.

    Also, with the approaching trend of ISP’s limiting bandwidth it’s gonna be interesting to see if digital delivery will really break through. In Belgium for example the biggest ISP’s have always imposed harsh limits (20GB for a regular €45 monthly fee nowadays). For the size of current AAA games, that’s just not adequate at all.

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