Earlier this month I wrote an article on here giving Electronic Arts some free consultancy. I have been speaking to a senior Electronic Arts executive since then and he suggested I took a look at ngmoco.
Ngmoco was started last year (June 2008) by a very well known industry veteran, Neil Young. Previously he had managed Maxis, EA Los Angeles, and EA’s Blueprint division.
Ngmoco publishes quality games on the Apple iPod at the rate of about one a month, the most well known of which is Rolando. They are successful, getting millions of downloads. The company is also very well funded with excellent venture capital connections.
But this is not why ngmoco is the future of game publishing, oh no. The name ngmoco stands for Next Generation Mobile Company, a proud name and one they should justify. And they are doing.
In my free EA consultancy article I said “Developers should think that it is better to come to you to publish their iPhone games than it is to go directly to Apple.” And this is exactly what ngmoco have done. But they have done it with a method that is not in my article. Just last month they announced the Plus+ network, a social networking, game discovery, and multiplayer platform for the iPhone. A very clever move. Regular readers here we be well aware of the convergence between gaming and social media.
So iPhone game developers, if they have any sense, will be flocking to ngmoco to publish their games. Ngmoco have set up a special external publishing division called the Plus+ Publishing group to handle this. And to run it they have recruited yet another industry veteran, Simon Jeffery, who moved there from being President of Sega America. A good move from old fashioned publishing to the cutting edge.
What every iPhone developer need to know is this, copied from the ngmoco website: We’re commissioning, financing & publishing games with micro-studios & independent developers. If you’re interested in collaborating email us at firstname.lastname@example.org
And just to add a little speculation, Plus+ would make a fantastic platform for an MMO.