I have said many times that I like business models other than paying at the point of purchase. I have also said that I think MMOs and social networking will morph into being the same thing. This has manifested itself in my support for games such as Habbo and Runescape. They are huge successes.
Now Sony has joined them with Free Realms and it is proving, thus far, to be an outstanding success. Getting to a million players in just 17 days. The marketing team at Sony must be very proud.