The most important current trends in video gaming
  Just a quick state of the industry look. Casual gaming is expanding at an immense rate. If you look at all the PC casual sites and what the Wii […]
March 2008
Piracy, Imagine Software and the Megagames
 Browsing the internet I came across this interview of me in Your Spectrum from June 1984. It brings up several issues that were very pertinent at the time and which […]
WAZ
WAZ is a British film of almost unbelievable violence. A film of sadism, torture, mutilation and death. Described in this review as a nasty, pretentious and sordid little movie. The film […]
Codemasters disasters #4 Managing brands
Codemasters never saw their IP as being brands. Throughout their entire history there are a huge number of great one off games that never saw a sequel. Instead the focus was […]
Eight news stories 20.3
 A break from our Codemasters season for our regular news spot. However let’s start with a Codemasters news story. When I was at Codemasters I suggested that we form a […]
Codemasters disasters #3 American Idol / Pop Idol
 You could use this story in a marketing textbook of how not to do it. In 2003 Pop Idol was the biggest TV show in the UK and American […]
Codemasters disasters #2 Dragon Empires
 Codemaster owned one of the very first MMORPGs, The Realm. It made steady revenues but was getting a bit dated, so was unlikely to set the world on fire. […]