The decline of licenses in video games
At Codemasters, just a few year ago, most successful games contained some sort of license: MTV Music, Colin McRae Rally, LMA Manager, DTM and TOCA Racing, Micro Machines, American/Pop Idol, […]
Marketing Tips
Games on Twitter
The need to play is an irrepressible part of the human spirit, we all do it all our lives. We make games out of the most unlikely daily chores. And […]
This looks like an interesting event!
Press release: Marketing expert talks at University The University’s ‘Creative Networks’ is hosting a talk by Bruce Everiss who will speak about his experiences in marketing and establishing two major […]
Make more money by making people famous
It is a very simple fact of life that the thing that most people are interested in is other people. Just look at the mass obsession over Princess Diana or […]
Those Operation Flashpoint faces
I have possibly mentioned before about the real world people (including myself) who lent their likenesses to characters within the worldwide number one game Operation Flashpoint in 2001. This garnered […]
Marketing video games
I thought it was about time just to helicopter a bit and look at some of the principles of marketing video games. An overall view of this art/science. The first […]
British politicians are completely out of touch
Everybody reading this knows of the enormous importance of the interweb. How it provides instantaneous two way communication and how it is killing off the older, primitive media like newspapers, […]