Hardcore gaming is dead
Until recently gaming was going through a very strange phase lasting for the last ten years or so when the games that the industry produced and which the public bought became progressively more hardcore. […]
August 2008
Charging for Microsoft Xbox Live
There have been rumours that Microsoft were going to make Xbox live free for all, instead of the current system where a base service is free and the feature packed […]
Ubisoft go shopping
There are two great strategic effects coming together here with some serendipdy. The first is that Ubisoft are very well managed as a company. They have a fantastic global studio […]
Eight news stories 7.8
More bad results from Sega Sammy. Q1 08 figures just released showed a nett loss of $105 million. They really are a prime, juicy, take over target for all that heritage […]
Devil May Cry 4 sales cannibalised by piracy
This is what Christian Svensson, Corporate Officer/VP of Strategic Planning & Business Development has to say on the Capcom message board: “I’m not sure about how Capcom in general feels but […]
More on Tera Patrick and Saint’s Row 2
Further analysis, following on from this story here. If you were marketing this game you could spend, say, £200,000 getting David Hockney to do the box art or you could […]
Sony PS3 marketing mistakes
One of the features of the Sony Playstation PS3, over it’s short life, has been the inconsistent and misleading messages coming from senior Sony management. Starting in early 2006 when […]