In the world of the pirates copied games are called “backups”. The technique to allow your Xbox 360 to play backups is called “flash” and there is a very good tutorial of how to do it here. And obviously it gets discussed on the forums. There are even videos. Once you have flashed your 360 you no longer have to pay $60 per game which is a massive saving. It is really cool that Microsoft have made piracy so easy.
Piracy is also really easy on the Sony PSP which is one reason why hardly any games are sold despite a massive user base. You can download everything you want for free using Bit Torrents. The Nintendo DS is also very, very easy to use with pirated games. Using flash memory to hold a whole pile of games on the DS has rocketed in popularity in recent months. This is saving end users a fortune. There are companies out there who specialise in helping you make backups on any console.
Of course the grand daddy platform for piracy is the PC, where most games can be downloaded for free long before they are even available in the shops. Nobody in their right mind actually pays for a PC game. Which may explain why developers have largely stopped making boxed PC games.
The thing is that piracy, ultimately, leads to the death of the activity that the pirates crave after. The production of new games. They destroy what they love. Also they are ignorant enough not see themselves as the thieves that they really are.
36 comments ↓
Really what this shows is that we are seeing symptoms, but what is the cause. How can we treat the cause?
Mabey its by adding value to the purchase by using things like steam, where i can purchase my games and then redownload them to any machine I own and play them while “I’m” logged in.
Piracy is and has been a fact of life, now is the time to find ways to make it less appealing than buying the products.
A couple more good Xbox 360 piracy articles that I just found on Digg:
http://venomousfire.blogspot.com/2008/02/how-to-flash-benq-xbox-360.html
http://www.ehow.com/how_2194972_copy-xbox-games.html
I don’t see how steam adds value, having an original cd/dvd will install much quicker, Although value can not possibly be placed on a $0.10 cd/dvd. The only solution is to lower prices to make piracy not worth the effort.
I agree with Bperry entirely. Digital game delivery to applications such as Steam (which must be harder to pirate, if possible at all?) seems to be the best avenue for PC. Lowering the prices wont make a difference in my opinion. Quite simply why pay when you can get it for free? Why even bother travelling to the shops to buy it when you can download it etc etc.
This is scary. As a game developer, I’d like to continue being a game developer for the rest of my life, providing people great new titles… but how can I do that without any revenue?
It’s simply impossible to run a company without revenue. I just released my first game, Lex Venture, and it is already pirated. Not expensive, 20 dollars, but pirates don’t care if I have to pay employees and infrastructure.
I think we will have to think over our business model. Which is pretty difficult considering the sea of low-quality freeware/flash games on the Internet.
Personally I love steam. I would purchase all my games on steam if I could. I’ve been buying video games since high school and have a lot of game cds and dvds laying around. I’m hesitant to throw it away because I might actually want to go back and play some of the classics. Steam allows me never have to worry about that, if I want to replay an old game all I have to do is re-download it. The recent announcement from Gabe Newell that he hopes to have all games ever made available on steam is extremely exciting. Steam is the future of PC gaming and it actually makes me sad when I have to purchase a game in a store.
I don’t think “added value” is the benefit of Steam- at least, not for me. (I only have one games computer. I doubt I’m unusual in that respect.)
Standing in a busy high street shop with three £20 notes in my hand in a neon-lit shop with bad music playing and a bunch of Nintendo dogs isn’t a good way to get me to spend my hard earned money. Sat at home, in front of my computer, maybe having just watched a trailer or played a demo for a really cool looking game, maybe after a couple of beers/glasses of wine, while I’m relaxed and comfortable- that’s the perfect time to get me to type in my credit card details.
And if I’ve already done the hard work (entering all those 16 digits, billing address etc.) in something like Steam, and it’s just a case of clicking a button to buy it, then you’ve got a winner on your hands.
Actually, I can’t remember the last time I bought a game that wasn’t through Steam or Amazon… Oh yes I can- it was Lego Star Wars (Original Trilogy) on the Nintendo DS, the day it came out (I was on holiday at the time.) I thought it looked great, but it turned out to be an absolute dog. Which, if I’d been online, I would have looked up some reviews and found that out before I bought it…
Game piracy has always been with us. Back in the 80’s, I remember hearing some friends talk about copying an Apple IIe game between themselves.
Today’s problem is that the internet has magnified piracy to the point that it threatens the very life of the industry itself. The people who are pirates are immature and selfish people who only care for themselves.
How do we stop it? I’m not sure, but better laws and software protection is a good start. Outlawing torrent software is another good step.
80% of all internet traffic is torrents. And nearly 100% of that is IP being stolen. Frightening.
Piracy is what happens when the poor get screwed long enough. Piracy is a reaction to greed.
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Agreed. Paying £40 for each game is not worth it. Most games now-a-days are crap, and half of them take about 3 hours to complete. I buy the games after playing them. If they deserve my money, they’ll get it.
“killing the industry”… ha. There are a dozen game companies making so much money it’s not even funny. The MMO market is INSANELY rich.. not only does it prevent piracy because private servers are barely populated and never updated/changed, but they charge you for the game AND a monthly rate. The MMO market is where game profits have shifted.. and that’s just how it’s going to be. There are some upcoming games that innovate the MMO concept to previously unmapped genres, and that is where game developers should focus if they want to stay afloat. Like others said.. most games suck these days… not fun to play, not long to play, and no way you’ll ever play it again. The really successful companies are the ones making really great games… and the game industry has been growing finacially at amazing rates.. piracy isn’t killing anything other than crappy game companies and their crappy games. For all the indie developers out there complaining.. create a good game and people will pay for it… some will steal.. but there is a huge niche of people willing to pay for something.. especially if it’s a gem.
If games weren’t so overpriced, piracy wouldn’t be a problem.
I’m not saying it’s wrong to demand an absurd amount of money for your product which may or may not be of any real value, it’s just unrealistic to think people should feel bad about stealing it.
Most of the stolen material is taken by people who wouldn’t pay money for it in the first place. Pirates steal because they don’t have the money or aren’t willing to spend it in the first place.
Most pirates will pay for something that’s actually worth it to them. On the other hand, buying a 60 dollar game (or renting it for like 10) and finding out it’s trash isn’t exactly fair either. It’s like a car. As soon as you find out it’s worthless, it’s too late to sell it for anything near the original value regardless of its condition.
I pirate games a fair bit; but generally not ones I am WILLING to pay for, to show with pride on my shelf. I generally pirate older games I can’t get a hold of via bargain bins/re-releases; or that just aren’t that good. Crysis, Oblivion, Company of Heroes, Medieval 2 TW, The Witcher, all sit proudly upon my shelf. And Spore (*cough* probably should have pirated that one)
You know guys….back in 1997 when I was in my 6th Grade, I bought a game ‘Cricket 97′ from EA Sports for $12, it was worth it & 2 years later in 1999, Cricket 99 for $23…but this time it was so lame that i stopped buying games.
Truth to be told one can buy 10 DVD games for $23 in my country, India. I would rather go & buy games from store if the price is low, rather than downloading. Trust me, anyone would love to buy the real thing & relish it with the peace of mind if the price is low.
Hx is correct! A current example are the Somalii pirates. Europe steals their fish (within their coastal waters) and dumps nuclear waste on their other coast. The shipping lane they are on carries 20% of the worlds oil and they have had enough. They do not have a government because there are no taxes that can be collected. Hx is dead on.
This and the gaming industry are very similar. The power (Microsoft) sells the product at a loss and commands another power (EA, etc) to charge no less that a high enough amount to cover exorbitant fees. Leaving the powerless (pirate) with a machine that can’t be used, unless they pay to cover all the fees and production value and profit. At that point the pirate is born.
This is the economic version of the Logic Principle as breading terrorists. The exact same Logic Principle when looked at philosophically. The same Logic Principle as anarchy (in politics) and crime (in sociology). It inevitably leads to war, punishment and law suits (music industry). One would have to be ignorant, amoral or immoral to choose this path. To choose this course of action, willingly, and for profit appears to be the case here.
Very rarely, a whistle-blower can show the intent. As Bruce does here.
Peace
“Nobody in their right mind actually pays for a PC game. ”
“They destroy what they love. Also they are ignorant enough not see themselves as the thieves that they really are.”
You seem to be for the pirates and then against, I’m confused…
Two words, product placement. TV makes money because people want to see shows right away and so they watch the ads anyway it is also a hassle to ff through them. If game companies used product placement in their games they could make a lot of extra cash and lower prices, giving people less reason to pirate.
Good Ideas, I must disagree. Adverts compel me to pirate, not to purchase. When I deal with art I want the artists interpretation and not one littered with disturbances.
hey people you shoulds now get worry because blue ray are coming with a complex 256 bit of coding which i now is very very very dificult to break rather than DVD simply copying them.eample A ps3 game you can take
is this guy serious!!!!!!!!!!! “It is really cool that Microsoft have made piracy so easy.” It is NOT flipping easy i have no idea what to do. and i’m not going to bother if i have to do some random x method of wire sata making since the guys can’t explain anything.
@ 21:
you are just a casual idiot who can’t google.
to pirate a game is the basic term to rent and copy but it says your allowed to make a copy for your own personnel use so tecnically unless they sell the copys on the internet and dont make more profit from the company its legale the reson they charge you monthly rates is simply becuase their making money tecnically from the software thats transferring the game and not the game it self SO ITS LEGALE BY LAW NOT MORALE!!!
SO BASICALLY YOUR ALLOWED TO MAKE A COPY
GIVE THE COPY AWAY FOR FREE
GET MONEY FROM MONTHLY FEES AND YOU ARE IN THE LAW TO PUT CLEARLY
@21:
It is very easy to pirate xbox 360 games. Once you get your dvd drive flashed on your xbox 360 and get the right DVD drive for your computer, copying them is litterally like a 4 click process
Dude I love playing piraed games man. I probably have downloaded easily over $10,000 worth of wootleg software in my entire life. Do I consider it stealing? yup….Am I okay with not paying $10,000 and having a guilty conscience knowing I will burn in hell. Hells! yeah man! Suck it M$!!!!!
Hi Andy,
Interesting IP address you have there: 98.28.122.73
Whois tells me:
OrgName: Road Runner HoldCo LLC
OrgID: RRMA
Address: 13241 Woodland Park Road
City: Herndon
StateProv: VA
PostalCode: 20171
Country: US
OrgAbuseHandle: ABUSE10-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-703-345-3416
Way to go, Bruce!
woah did bruce just tell where andy lives?
Not exactly right to publish that information even if Andy is being a dick. You yourself are no different than Andy by promoting the illegal enterprise. When googling “pirated xbox 360 games” this page is the first hit. Followed by a myriad of links in detail explaining exactly how to do it.
Can’t complain about murder when you handing out bullets.
Well… i was never going to buy an xbox but i recently found out how easy it is to flash crack the machine. Ill buy one and download everygame i cant buy on the ps3 or dont want to buy.
Anybody that pirates is nothing but a low life theif. Don’t cry about high prices or that companies like MS already have enuff money. Do you get paid for working!?? That’s what I thought so do I and they deserve to get paid for thier work as well. Do all the theives think we should be able to go in to wall-mart and take anything that they can carry? HAVE SOME HONOR pay for your on suff or don’t play.
Unless I am mistaken, once an Xbox 360 is “flashed” or modded in any way the machine will never again be able to connect to Xbox Live. That alone will forever deter me; XBLA games, Netflix, and online play comprise roughly 60% of my Xbox usage.
Publishers like SquareSoft are slowly imagining ways to combat piracy on the DS, and I am sure that a large amount of Nintendo’s reasoning behind the upgradeable firmware on the DSi pertains to combating flashcarts.
As far as the PSP, most games I see released for the system these days are cheap ports. Not that this in any way justifies piracy, but unless the PSP Go! manufactures gold doubloons I can’t imagine a future where the platform can stay more than marginally relevant. Or unless Sony clones the iTunes store, apps and all.
Sadly, Steam is the only somewhat effective deterrent to PC piracy. EA has enacted such draconian anti-piracy measures that they deter actual sales. Of course, there will never be a pirated copy played of one of the most popular and profitable games on the PC: World of Warcraft.
It seems that the only effective deterrent to piracy is online play, or at least some sort of online functionality. According to exhaustive research on The Internet, 63% of America is currently connected online via broadband, and most of the U.K. is speedily surfing (with a “commitment” to hit the boondocks by 2012).
Publishers aren’t winning the war, but game pirates are fighting a losing battle against the most popular games, with even PC pirates rendered impotent by the brains behind Valve and Blizzard. I have hope.
Movie and music piracy? That war was lost before the turn of the millenium.
Hey bruce..catch me too.BTW blue ray r just a thing waiting to b cracked…and hey noone can win the war against piracy Also…i buy 2 pc games and one xbox 360 game for a dollar back here…..lol and yes piracy rocks,,,,dunt like piracy??? hehe..btw windows 7, pirates are all around you
Piracy cant be stopped…until the prices for game dvd’ are low. Its only because of price that these companies loose out a considerable no.. of buyers. In India the population is more than 100 crore(around 1000 million!!), majority of them are youth. If the game companies reduce their prices here..how much do you think they are going to profit(I think that will make half of Bill Gates empire).
I live in a remote town in the north east hills. We hardly get any original games here and even if they r available, they are way overpriced.
What do you think will be the easiest way to get them??
If i go in the grey market i can easily get bunch of pirated games at 45$.Recently i went to buy RE5, it was around 4-5k INR (N/A, i had to order it if i needed). An average income of a middle class family is around 12-15k INR. Do you think they can afford it!! I am not talking about conscience..coz nobody gives it a dam when they hav to starve to play games.
And its India where MS is still dumping the rejected xbox crap boxes from around the world(mostly Australia)..and even at double price!! what a joke..NO JASPER here yet!@# all we hav here are repaired FALCON ones. I think they are the the 95nm ones which had RROD probs.what do you people think we should do??
The reason I pirate games is because I simply cannot afford them (my mother is struggling with money enough as is).
It ain’t that hard either, If a 15 year old can pirate Xbox games, so can you.
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