Electronic Arts (EA) have been making so many losses for so long that I am amazed that nobody has done anything about it. This time they have doubled their loss […]
Earlier this month I wrote an article on here giving Electronic Arts some free consultancy. I have been speaking to a senior Electronic Arts executive since then and he suggested […]
Brutal Legend from EA is being marketed as the funniest video game ever. A very interesting marketing idea. Here are some videos so you can get a feel for it.
To the office of John Riccitiello. You have had some success on iPhone with a relatively small number of high priced titles and have recently set up 8Ib Gorilla for […]
As you can tell, I am enjoying this! The first article on Trends showed some delightful insight, let’s see what more we can find out. Android has come from nowhere […]
Google Trends is brilliant for seeing how well a brand is doing out there on the interweb and thus in the real world. Here is a traditional publisher going steadily […]
At Codemasters, just a few year ago, most successful games contained some sort of license: MTV Music, Colin McRae Rally, LMA Manager, DTM and TOCA Racing, Micro Machines, American/Pop Idol, […]