At long last we can see Sony starting to act with some aggression in the console war against the Xbox 360. They are very clearly positioning themselves to make up lost ground this holiday season.
- They have reduced manufacturing costs by 70%.
- They are just about to launch the PS3 slim which will be even cheap to make and have less expensive logistics.
- They are doubling production to a million units a month.
- They are widely expected to announce a substantial price cut soon and some retailers have already introduced substantial discounts.
We are just heading into the release of what will probably be the biggest two games of this platform generation. Modern Warfare 2 and Grand Turismo 5, both of these titles will set the market on fire. This is going to be very interesting.