game marketing

Research says that PC is the top gaming platform. With a billion units installed worldwide of which a quarter are used for gaming, producing $11 billion of turnover last year. […]

Those Operation Flashpoint faces

I have possibly mentioned before about the real world people (including myself) who lent their likenesses to characters within the worldwide number one game Operation Flashpoint in 2001. This garnered […]

Codemasters Chief Operating Officer Tony Williams leaves unexpectedly after four years. There is no smoke without fire so it will be interesting when I find out what happened here. There […]

Marketing video games

I thought it was about time just to helicopter a bit and look at some of the principles of marketing video games. An overall view of this art/science. The first […]

Making your advertising work

Every day the average person is bombarded with thousands of marketing images: on the bus, the train, in magazines and newspapers, on television, the web and in just about everything […]