August 2007

More than 25 years ago a new sort of electronic device appeared on the scene: The home computer. And the demographic that owned these was the adolescent and immediately post-adolescent […]

Towards the end of the original Playstation cycle we at Codemasters released what we knew to be a hit game and so we were not unduly surprised when it went […]

This is such a powerful tool. Some organisations have the company tour formalised to a fine art whilst some don’t bother at all. At Codemasters I started doing these myself. […]

Julian Eggebrecht, president of Factor 5, has really laid into censorship and the ESRB in his keynote speech at GCDC . And of course he is right. Games are far more highly […]

Joseph Conrad, Arthur Conan Doyle and Charles Dickens are famous authors of novels in the English language. But they have more than that in common because all three wrote episodically […]

With these tips I am not setting out a marketing course. Just little tips I have learned over the years that work. Some of these tips a lot of you […]