The company tour
This is such a powerful tool. Some organisations have the company tour formalised to a fine art whilst some don’t bother at all. At Codemasters I started doing these myself. […]
August 22, 2007
ESRB don’t take games seriously
Julian Eggebrecht, president of Factor 5, has really laid into censorship and the ESRB in his keynote speech at GCDC . And of course he is right. Games are far more highly […]
“Unified gaming standard” rears its ugly head
So Denis Dyack of Silicon Knights thinks that a unified standard for gaming consoles could be with us for the next generation. http://www.gamesindustry.biz/content_page.php?aid=27858 Then a game will play on any […]
Episodic content is good for you
Joseph Conrad, Arthur Conan Doyle and Charles Dickens are famous authors of novels in the English language. But they have more than that in common because all three wrote episodically […]
A few press release tips #0
With these tips I am not setting out a marketing course. Just little tips I have learned over the years that work. Some of these tips a lot of you […]