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Bruce Everiss, Chief Marketing Officer of Kwalee

Industry veteran marketeer joins smartphone app startup Kwalee From opening one of the world’s first computer stores in 1978 to writing hundreds of articles for his popular Bruce on Games […]

A bit of news analysis

After nearly 30 years the unholy Wintel alliance is over. Microsoft have finally realised that there are other processors in the world and have embraced the ARM chip. Superficially this […]

Nintendo were in a bit of a corner really with the sudden spurt of growth in the smartphone market and the associated application stores. From a strategic marketing perspective Nintendo […]