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A veteran’s view on marketing games
October 21st, 2009 — Practical information

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October 21st, 2009 — Practical information

Next week is the fourth London Game Festival. A collection of 12 events during the week, a format that seems to be working nicely. Here is a list of all the events:
I will be going to two of these. The Best of British on Wednesday 28 October has a very promising programme of speakers:
| 10.00 – 11.00 | Registration and networking |
| Host (Gareth Edmondson, Reflections studio introduces the event). | |
| 11.00 – 11.30 | Ed Vaizey, discussing the games industry and its importance to the UK economy. |
| 11.30 – 12.15 | KEYNOTE: Charles Cecil, MD of Revolution studios will take a look at the British games industry where are its roots and what made Britain the birth place of the games industry. What are the key USPs of Britain moving forward? |
| 12.15 – 13.30 | Lunch and Networking |
| 13.30 – 14:15 | “Darwinia + playthrough”: Mark Morris MD of Introversion will talk about the benefits of being a British independent studio and how they have managed to transform from a small time indie to professional console developer. Mark will be talking about the influences of their latest and most exciting game Darwinia+ which is due to be released on XBLA later this year. |
| 14:15 – 15:00 | “Marketing Browser games” Simon Seefeldt is Head of Business development at Jagex – a world-leading developer of high quality, browser-based games and the largest independent games developer and publisher in the UK creating games such as Runscape and funOrb. Simon will talk about how they build their communities and market their games and how Britain is a great place to make games |
| 15:00 – 15:30 | Tea Break and Networking |
| 15.30 – 16.00 | Title: “I, myself and iPhone”: Paul Farley, MD Tag games will be talking about how Tag games started and what the benfits are of being a casual games company in the UK. Paul will also be highlighting the pros and cons of iPhone versus some of the other platforms. |
| 16.15 – 17.00 | “Give us a break”
Gareth Edmondson and a panel of leading developers and games experts will be discussing the prospects for a Games Tax Relief and the implications for the industry as a whole if the measure is implemented. Games Tax Relief could benefit developers by reducing their over-reliance on publisher funding, promote original IP development and encourage a move to more sustainable online business models. The availability of government subsidies overseas is making the UK less competitive, not only from the point of view of costs, but also of skills as government support in other countries has attracted key staff away from the UK. The panel will be looking at what the Government reaction has been so far to TIGA’s lobbying and what are the next steps in ensuring tax breaks happen. |
| 17.00 – 17.05 | The decision – what is the best ever British game? All delegates will be asked to nominate a game at registration the top 10 nominations will then be voted on by the audience. |
Then on Friday I am going to Eurogamer Expo. A consumer event with lots of games, development sessions and a career fair. And which is sold out!
October 20th, 2009 — News analysis and background, Practical information

As regular readers will know Evony are trying to sue me for libel in an Australian court. So we have a plaintiff from country A trying to sue a defendant from country B in country C. They can do this because judgements from Australian courts are enforceable in England. And they are trying to say that because internet content is available globally they can sue me in any country they feel like. Obviously they have chosen Australia to create the maximum difficulty in my defending myself, they are misusing the Australian legal system to censor the internet.
They are going after me because I exposed Evony to the harsh light of publicity. The Guardian newspaper did the same but they are not taking the Guardian to court because the Guardian have the resources to defend themselves from such spurious claims.
Libel is incredible expensive to bring to court, some cases end up with legal costs of over a million pounds. To get my case just to the first day of court in Australia should cost me over £50,000. You can see why freedom of speech is threatened here. Because my case is setting a precedent my lawyers have agreed to act on a no win no fee basis with no win no fee. In other words they will try and extract costs from Evony for bringing a frivolous case before the courts. But in the mean time there are a lot of costs to cover in putting the case together.
Obviously I can reduce myself to penury and send every penny I have to them. This seems a little harsh for just telling the truth. I have already sent them a substantial sum, as much as I can reasonably afford. So I have created a way that you can contribute to the fighting fund with the PayPal donate button at the side of this article. Anything would help, £1 even. It all adds up. So please help with a donation. And a big thank you to those who have already donated, it is much appreciated.
For those who live in the UK, a letter to their MP may help. Here is a draft that could be used:
Dear MP,
As you know there is a significant threat to freedom of speech with lawyers practicing reputation management on the internet. They threaten libel action against the authors of content that their clients don’t like, whether it is the truth or not. Those authors are then forced to withdraw that content because of the massive costs of defending their, often truthful, position. Obviously this mechanism is used most frequently by those with the most to hide. The libel law is thus being used against the interests of your constituents.
In a further twist we now have a Chinese video game, Evony, with a recently incorporated Delaware front company, sueing a British blogger, Bruce Everiss, in an Australian court. They are indulging in this extreme libel tourism firstly because Australian libel judgements are enforceable in England and secondly in order to make it as difficult as possible for Mr Everiss to defend what he maintains to be a truthful position. If Evony succeed it will open the floodgates of undefendable action being taken against British people in Australian courts.
As your constituent I would like to know what you are doing to maintain the freedom of speech on the internet. Also I would like to know what the government are doing to prevent the total abuse of the legal system that is happening in the case of Mr Everiss and Evony,
regards, etc
So there we have two ways that you can help. Please do so because what Evony are doing is a threat to every one’s freedoms.
August 17th, 2009 — Practical information
Best Games Magazine
Games TM – Imagine Publishing
Edge Magazine – Future Publishing
PC Gamer – Future Publishing
Retro Gamer – Imagine Publishing
Official Xbox 360 Magzine – Future Publishing
Best Games Website
Eurogamer.net – Eurogamer Network
VG247.com – videogaming247
Gamespot.com – CBS Interactive
Videogamer.com – Pro-G Media
NowGamer.com – Imagine Publishing
Incgamers.com – IncGamers
Specialist Writer (Print)
Jon Blyth – Freelance (PC Zone)
Tom Francis – PC Gamer
Matt Handrahan – Games TM
Matthew Castle – NGamer
Darran Jones – Retro Gamer
Gillen McAllister – Official Xbox 360 Magazine
Specialist Writer (Web)
Dan Howdle – Nowgamer.com
Wesley Yin Poole – Videogamer.com
Pat Garratt – VG247.com
Ellie Gibson – Eurogamer.net
Chris Schilling – Gamerzines
Simon Parkin – Freelance (Eurogamer)
Games Coverage in a Mainstream Magazine
Zoo Weekly – Bauer Consumer Media
Nuts – IPC Media
Shortlist – Shortlist Media
FHM – Bauer Consumer Media
Front – Flip Media
Games Blog
Rockpapershotgun.com
VG247.com
Ukresistance.co.uk
Guardian Games Blog
Nowgamer.com
Coverage in a National Paper
The Guardian
The Daily Telegraph
Daily Star Sunday
The Independent
The Sun
The Daily Mirror
Games Broadcast/Podcast
One Life Left – www.onelifeleft.com
Eurogamer.tv – www.eurogamer.tv
Game On – BBC Radio 5 Live
Start/Select – uk.gamespot.com
Games Weasel – www.gamesweasel.com
Johnny Minkley – BBC Radio 1
Rising Star
Neon Kelly – Videogamer.com
Samuel Roberts – 360 Magazine
Matthew Pellett – Xbox World 360
Chris McMahon – Games TM
Graham Smith – PC Gamer
Mike Channell – Official Xbox 360 Magazine
Regional Games Columnist
Ross Wilkinson – Press Association
Dave Cook – The Scotsman
Steven Fox – Metro
Dan Slingsby – Games Addict
Ian Crump – Southern Daily Echo
Games Media Legend
The winner of this award will be named on the night
August 3rd, 2009 — Practical information
A part of the broader Edinburgh Festival, this presents games as a intrinsic part of our culture, a position I have always enthusiastically supported.
“Edinburgh Interactive Industry Conference
The Edinburgh Interactive Festival Conference will deliver a lively schedule from a wide range of industry sectors including video games, social networking, mobile entertainment, education, music, film and television. The two-day industry conference runs from Thursday 13th until Friday 14th August. Participants will share and gain knowledge and insights into innovations, trends and the coolest possibilities. Keynotes, panel sessions and presentations makeup the key components of the festival conference.
Conference delegates will be able to relax and network in an intimate environment during the conference and at the various Festival Networking events.”
Here is the conference timetable:
Thursday 13 August 2009
| 9:00 – 10:00
10:00 – 10:15 10:15 – 11:00
11:00 – 11:45
11:45 – 12:30
12:30 – 13:30 13:30 – 14:15
14:15 – 15:00
15:00 – 15:45
15:45 – 16:15 16:15 – 16:45
16:45 – 17:45
17:45 – 18:30
18:30 – 19:00 |
Registration
Introduction KEYNOTE: The Challenge of Reinventing the Iconic Sports Brand Game The More Things Change… Sound Only Games Lunch break Lessons from Social Games It’s All In The Browser Grow Up and Stop Playing with Yourself Comfort Break Today’s Games Industry – The Search for Profits What If… EDGE AWARD |
Friday 14 August 2009
| 9:45 – 10:00
10:00 – 10:45
10:45 – 11:30
11:30 – 12:00
12:00 – 12:30
12:30 – 13:00
13:00 – 13:45
13:45 – 14:00 |
Welcome Back and Introductions
Let Avatars Speak for Themselves Evolution of TV Branded Games Improving the Multiplayer ExperienceThrough Social Technology Light Snacks and Comfort Break Stop Telling Tales What’s on Gamers’ Minds Summary and Thanks |
July 29th, 2009 — Practical information
Yesterday you saw the first interview in Bruceongames. Ed Vaizey, shadow Minister for the Arts told us some of what Conservative policies will be towards games when they take over government 0f the UK within the next year. The idea now is that this will be the first of a series of regular Tuesday interviews. The interviewees will all be people who are very important to the games industry. And the questions, based on my 30 years of industry experience, will try and elicit interesting and useful insights. So in future readers of this blog will not only be getting the benefit of my world view, they will also be seeing things through the eyes of some very informed people.
Coming up:
As you can see we are off to a brilliant start and I have promises of interviews from some impressive game industry leaders. I am really looking forward to what they have to say. I hope you find it interesting too.
July 5th, 2009 — Practical information

Yet another free MMO. They sent me the following:
We are working on a casual MMO called Faunasphere that is currently in beta, but is scheduled to launch August 2009. I wanted to reach out to you to extend an exclusive beta invitation and to find out what you think of the game.
Faunasphere is a casual MMO social game created by the lead-designer of Asheron’s Call. Players adopt lovable, quirky creatures and collaborate to create and explore shared virtual worlds. For more information, check out the media kit and images attached or visit Faunasphere.
If you’re interested, please let me know and I’ll get you into the beta right away. I’m also happy to issue beta invites for your readers.
Look forward to hearing from you.
Thanks,
Jenny Park-Chan