As you are almost certainly aware the app marketplace is the toughest and most competitive that has ever existed. Getting on for a million apps with around a thousand added every day. The barriers to entry are so low that anyone can have a go. This creates an immense problem of visibility, as in how do you get any when all the possible channels are clogged up.
Here at Kwalee we have a published iOS game called Gobang Social, which is intended mainly as a technology demonstrator. However we do need some players, so as to demonstrate and test the technology, but we don’t need a full blooded marketing campaign.
One of our solutions is this competition to give away an iPad3 to the most effective player of the game. In marketing terms this is pretty cheap. And it gives our social marketing some ammunition to use. Hence the video.