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	<title>Comments on: A true measure of Microsoft Xbox 360 success</title>
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	<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/</link>
	<description>A veteran's view on marketing games</description>
	<lastBuildDate>Fri, 23 Sep 2011 19:01:38 +0000</lastBuildDate>
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		<title>By: Wildreamz</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7229</link>
		<dc:creator>Wildreamz</dc:creator>
		<pubDate>Sat, 02 Jan 2010 16:52:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7229</guid>
		<description>Btw, I check your figures, it is only for November.. Not a good indication. After all, it is easily foreseeable that they get the majority of MW2 revenue, for XBox is the shooter console. Also mentioned in your article.

Also refer to this: http://www.gamasutra.com/view/news/26486/Analysis_Xbox_360_PS3s_Reversal_Of_Fortune_Down_To_Modern_Warfare_2.php

It would be interesting to see the NPD figures of Dec 2009. Who do you think would have better console sales? How about software sales (year on year comparison) ?</description>
		<content:encoded><![CDATA[<p>Btw, I check your figures, it is only for November.. Not a good indication. After all, it is easily foreseeable that they get the majority of MW2 revenue, for XBox is the shooter console. Also mentioned in your article.</p>
<p>Also refer to this: <a href="http://www.gamasutra.com/view/news/26486/Analysis_Xbox_360_PS3s_Reversal_Of_Fortune_Down_To_Modern_Warfare_2.php" rel="nofollow">http://www.gamasutra.com/view/news/26486/Analysis_Xbox_360_PS3s_Reversal_Of_Fortune_Down_To_Modern_Warfare_2.php</a></p>
<p>It would be interesting to see the NPD figures of Dec 2009. Who do you think would have better console sales? How about software sales (year on year comparison) ?</p>
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		<title>By: Wildreamz</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7228</link>
		<dc:creator>Wildreamz</dc:creator>
		<pubDate>Sat, 02 Jan 2010 16:44:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7228</guid>
		<description>http://www.gametrailers.com/video/best-software-gt-goty/60270

Revenue as a measure of Microsoft success as a business I guess, not the entertainment value of a system.

Given the numbers you provide is correct.

Note, America has always been 360&#039;s territory anyways.</description>
		<content:encoded><![CDATA[<p><a href="http://www.gametrailers.com/video/best-software-gt-goty/60270" rel="nofollow">http://www.gametrailers.com/video/best-software-gt-goty/60270</a></p>
<p>Revenue as a measure of Microsoft success as a business I guess, not the entertainment value of a system.</p>
<p>Given the numbers you provide is correct.</p>
<p>Note, America has always been 360&#8242;s territory anyways.</p>
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		<title>By: Joey</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7151</link>
		<dc:creator>Joey</dc:creator>
		<pubDate>Mon, 21 Dec 2009 03:48:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7151</guid>
		<description>I see some rage in these comments spouting that some people are biased, liars, bending the truth and all. It just goes to show that gaming has also become more of the &quot;I belong to a proud group&quot; mentality. Sort of like with a PC vs Mac, where the Mac users feel they are part of a &#039;community&#039;.

And I fail to see how sales matter to be honest. From a gamers perspective (I myself, unlike some above from what I can tell, do NOT own shares in the gaming industry) both the MS and Sony platforms are seeing their fair share of multiplatform games, which for those of among us who choose only one console is a benefit.

Its this sort of fan base that will keep the companies alive through hard times. Though Sega had their spot taken by MS, despite how well the Dreamcast was doing, their fans were not enough to keep them above water. The barriers to entry were not strong enough to stop MS due to their fans. And they have since made enough to make them nearly market leaders. And Nintendo with the GC, ignoring their hand held division, still saw enough success to allegedly return a profit from the whole thing due to their fans.</description>
		<content:encoded><![CDATA[<p>I see some rage in these comments spouting that some people are biased, liars, bending the truth and all. It just goes to show that gaming has also become more of the &#8220;I belong to a proud group&#8221; mentality. Sort of like with a PC vs Mac, where the Mac users feel they are part of a &#8216;community&#8217;.</p>
<p>And I fail to see how sales matter to be honest. From a gamers perspective (I myself, unlike some above from what I can tell, do NOT own shares in the gaming industry) both the MS and Sony platforms are seeing their fair share of multiplatform games, which for those of among us who choose only one console is a benefit.</p>
<p>Its this sort of fan base that will keep the companies alive through hard times. Though Sega had their spot taken by MS, despite how well the Dreamcast was doing, their fans were not enough to keep them above water. The barriers to entry were not strong enough to stop MS due to their fans. And they have since made enough to make them nearly market leaders. And Nintendo with the GC, ignoring their hand held division, still saw enough success to allegedly return a profit from the whole thing due to their fans.</p>
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		<title>By: Carl</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7135</link>
		<dc:creator>Carl</dc:creator>
		<pubDate>Sat, 19 Dec 2009 09:24:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7135</guid>
		<description>I&#039;ve just bought a Playstation 3 (for Blu-Ray), have a Wii (gathering dust with minimal software purchases) yet own two Xbox 360s where I have a massive stack of games so these figures kinda match up to my own personal experience!</description>
		<content:encoded><![CDATA[<p>I&#8217;ve just bought a Playstation 3 (for Blu-Ray), have a Wii (gathering dust with minimal software purchases) yet own two Xbox 360s where I have a massive stack of games so these figures kinda match up to my own personal experience!</p>
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		<title>By: Bruce</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7126</link>
		<dc:creator>Bruce</dc:creator>
		<pubDate>Fri, 18 Dec 2009 21:42:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7126</guid>
		<description>@SmaMan
The EyeToy was a massive lost opportunity for Sony. The problem was that it was invented in England and the political centre for Sony is Japan. So it never got the in game uptake that it deserved.
Also Sony owned the market at the time and didn&#039;t need the extra USP to help them print money.</description>
		<content:encoded><![CDATA[<p>@SmaMan<br />
The EyeToy was a massive lost opportunity for Sony. The problem was that it was invented in England and the political centre for Sony is Japan. So it never got the in game uptake that it deserved.<br />
Also Sony owned the market at the time and didn&#8217;t need the extra USP to help them print money.</p>
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		<title>By: Bruce</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7125</link>
		<dc:creator>Bruce</dc:creator>
		<pubDate>Fri, 18 Dec 2009 21:39:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7125</guid>
		<description>@darxed

Gosh we can tell it is Christmas. Good will unto all men etc.

By WE I meant the games industry, the people this blog is primarily written for.</description>
		<content:encoded><![CDATA[<p>@darxed</p>
<p>Gosh we can tell it is Christmas. Good will unto all men etc.</p>
<p>By WE I meant the games industry, the people this blog is primarily written for.</p>
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		<title>By: SmaMan</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7124</link>
		<dc:creator>SmaMan</dc:creator>
		<pubDate>Fri, 18 Dec 2009 21:32:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7124</guid>
		<description>@la_bruin
I wasn&#039;t &quot;pooh poohing&quot; his view on the Wii being a fad. I agree, too, that the Wii is a fad. I still play mine regularly, but I know many people who bought one and now probably have it collecting dust somewhere.

&quot;The important thing to understand, and something you’ve kind of missed, is that the Wiimote &amp; Natal are two very different things.&quot;
They are very different things in that regard (that you stated in your post) but they are both very similar down the line of being motion-interface devices designed to revolutionize game play.

Remember the Eye-Toy for PS2? That was big for a while, then died off after about a year. Then Nintendo announced the Wii (codenamed &quot;Revolution&quot; at the time) and it&#039;s motion-based gameplay. The press all got to try it too, and they liked it. It worked impressively, and everyone, not just gamers, were getting excited about it. 

Now as the Wii&#039;s popularity begins to fall, (but don&#039;t forget about the over half million it sold on Black Friday http://wii.nintendolife.com/news/2009/12/nintendo_shifted_a_boatload_of_hardware_last_week_in_us) the Natal seeks to take it&#039;s place as what is essentially, the next fad. Let&#039;s face it, their target consumers are fickle. And just like the Wii, once the novelty of Natal wears off in a few years, they&#039;ll be off to the next best thing, whatever that may be.</description>
		<content:encoded><![CDATA[<p>@la_bruin<br />
I wasn&#8217;t &#8220;pooh poohing&#8221; his view on the Wii being a fad. I agree, too, that the Wii is a fad. I still play mine regularly, but I know many people who bought one and now probably have it collecting dust somewhere.</p>
<p>&#8220;The important thing to understand, and something you’ve kind of missed, is that the Wiimote &amp; Natal are two very different things.&#8221;<br />
They are very different things in that regard (that you stated in your post) but they are both very similar down the line of being motion-interface devices designed to revolutionize game play.</p>
<p>Remember the Eye-Toy for PS2? That was big for a while, then died off after about a year. Then Nintendo announced the Wii (codenamed &#8220;Revolution&#8221; at the time) and it&#8217;s motion-based gameplay. The press all got to try it too, and they liked it. It worked impressively, and everyone, not just gamers, were getting excited about it. </p>
<p>Now as the Wii&#8217;s popularity begins to fall, (but don&#8217;t forget about the over half million it sold on Black Friday <a href="http://wii.nintendolife.com/news/2009/12/nintendo_shifted_a_boatload_of_hardware_last_week_in_us" rel="nofollow">http://wii.nintendolife.com/news/2009/12/nintendo_shifted_a_boatload_of_hardware_last_week_in_us</a>) the Natal seeks to take it&#8217;s place as what is essentially, the next fad. Let&#8217;s face it, their target consumers are fickle. And just like the Wii, once the novelty of Natal wears off in a few years, they&#8217;ll be off to the next best thing, whatever that may be.</p>
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		<title>By: darxed</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7123</link>
		<dc:creator>darxed</dc:creator>
		<pubDate>Fri, 18 Dec 2009 21:22:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7123</guid>
		<description>So Bruce, about this quote:
&quot;Fourthly we have Natal coming, which looks to be by far the best motion sensor out of the current generation. The industry is certainly getting very excited about it.&quot;

WE have Natal coming? WE? I mean, I thougth you were an independent game jounalist, but when you refer as WE when talking about the 360, that really hurts your image. I always tried to overlook the bias towards the 360 in your posts because I really liked how you exposed Evony and how your fighting back, but know, I guess I&#039;ll just stop coming here. I hope you (I mean only you, not the console as well) win the Evony case.</description>
		<content:encoded><![CDATA[<p>So Bruce, about this quote:<br />
&#8220;Fourthly we have Natal coming, which looks to be by far the best motion sensor out of the current generation. The industry is certainly getting very excited about it.&#8221;</p>
<p>WE have Natal coming? WE? I mean, I thougth you were an independent game jounalist, but when you refer as WE when talking about the 360, that really hurts your image. I always tried to overlook the bias towards the 360 in your posts because I really liked how you exposed Evony and how your fighting back, but know, I guess I&#8217;ll just stop coming here. I hope you (I mean only you, not the console as well) win the Evony case.</p>
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		<title>By: la_bruin</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7106</link>
		<dc:creator>la_bruin</dc:creator>
		<pubDate>Fri, 18 Dec 2009 07:19:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7106</guid>
		<description>@SmaMan
Instead of completely pooh poohing Bruce&#039;s view on the Wii being a fad, why not try to understand it first.

The Wii&#039;s usage, post purchase, is quite low and results in low game sales.  This has been demonstrated through various market studies including the SquareTrade study that was published last month that showed how the average Wii, while more reliable, is used half as much by owners as an Xbox360 or PS3:
https://www.squaretrade.com/htm/pdf/SquareTrade_Xbox360_PS3_Wii_Reliability_0809.pdf

What people suspected all along is quickly becoming a reality:  Wii console sales were more trendy than steady and as per studies such as the Gamesutra report, Wii game sales have dropped off a cliff as the console has lost it&#039;s momentum.
http://www.gamasutra.com/view/news/26485/Analysis_Xbox_360_Software_Leads_as_Nintendo_Falters.php

The important thing to understand, and something you&#039;ve kind of missed, is that the Wiimote &amp; Natal are two very different things.  Natal provides multi-dimensional interaction based on what the camera recognizes... like grabbing items from the screen or
motioning in one direction with body english to turn a car.  These aren&#039;t pre-programmed flicks or button presses like the Wiimote.  They&#039;re recognized patterns of movement involving one&#039;s hands, arms, head, legs, face... the entire body.  The makes interactivity that much more real and that much more RICH &amp; creative for the developer.

Additionally, Natal isn&#039;t targetting &quot;Xbox 360&#039;s current audience&quot; as you put it.  It&#039;s targeting the market it doesn&#039;t already have.  Sure the hardcore will get Natal... but Microsoft hopes that folks that would have otherwise bought a Wii would consider an Xbox 360 Arcade instead for the same price with better games, a richer online experience, and greater full-body interactivity.

Most importantly, the Xbox 360 &amp; Natal provide both experiences that today&#039;s market for gamers desire:  The hardcore, graphics-minded experience &amp; the casual control-interactive experience.  That combined with the largest ISV ecosystem of game developers makes the Xbox 360 the one to beat in 2010.

Incidentally,  the Press like Natal and rave about it for one simple reason:  They tried it, it works impressively without training, and it meets the vision that it&#039;s creators have expressed.  Wii hasn&#039;t demonstrated any innovation in the past 2-3 E3 events.  And PS3&#039;s &#039;wand&#039; hasn&#039;t been used by anyone to date as far as I know.</description>
		<content:encoded><![CDATA[<p>@SmaMan<br />
Instead of completely pooh poohing Bruce&#8217;s view on the Wii being a fad, why not try to understand it first.</p>
<p>The Wii&#8217;s usage, post purchase, is quite low and results in low game sales.  This has been demonstrated through various market studies including the SquareTrade study that was published last month that showed how the average Wii, while more reliable, is used half as much by owners as an Xbox360 or PS3:<br />
<a href="https://www.squaretrade.com/htm/pdf/SquareTrade_Xbox360_PS3_Wii_Reliability_0809.pdf" rel="nofollow">https://www.squaretrade.com/htm/pdf/SquareTrade_Xbox360_PS3_Wii_Reliability_0809.pdf</a></p>
<p>What people suspected all along is quickly becoming a reality:  Wii console sales were more trendy than steady and as per studies such as the Gamesutra report, Wii game sales have dropped off a cliff as the console has lost it&#8217;s momentum.<br />
<a href="http://www.gamasutra.com/view/news/26485/Analysis_Xbox_360_Software_Leads_as_Nintendo_Falters.php" rel="nofollow">http://www.gamasutra.com/view/news/26485/Analysis_Xbox_360_Software_Leads_as_Nintendo_Falters.php</a></p>
<p>The important thing to understand, and something you&#8217;ve kind of missed, is that the Wiimote &amp; Natal are two very different things.  Natal provides multi-dimensional interaction based on what the camera recognizes&#8230; like grabbing items from the screen or<br />
motioning in one direction with body english to turn a car.  These aren&#8217;t pre-programmed flicks or button presses like the Wiimote.  They&#8217;re recognized patterns of movement involving one&#8217;s hands, arms, head, legs, face&#8230; the entire body.  The makes interactivity that much more real and that much more RICH &amp; creative for the developer.</p>
<p>Additionally, Natal isn&#8217;t targetting &#8220;Xbox 360&#8242;s current audience&#8221; as you put it.  It&#8217;s targeting the market it doesn&#8217;t already have.  Sure the hardcore will get Natal&#8230; but Microsoft hopes that folks that would have otherwise bought a Wii would consider an Xbox 360 Arcade instead for the same price with better games, a richer online experience, and greater full-body interactivity.</p>
<p>Most importantly, the Xbox 360 &amp; Natal provide both experiences that today&#8217;s market for gamers desire:  The hardcore, graphics-minded experience &amp; the casual control-interactive experience.  That combined with the largest ISV ecosystem of game developers makes the Xbox 360 the one to beat in 2010.</p>
<p>Incidentally,  the Press like Natal and rave about it for one simple reason:  They tried it, it works impressively without training, and it meets the vision that it&#8217;s creators have expressed.  Wii hasn&#8217;t demonstrated any innovation in the past 2-3 E3 events.  And PS3&#8242;s &#8216;wand&#8217; hasn&#8217;t been used by anyone to date as far as I know.</p>
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		<title>By: SmaMan</title>
		<link>http://www.bruceongames.com/2009/12/16/a-true-measure-of-microsoft-xbox-360-success/comment-page-1/#comment-7096</link>
		<dc:creator>SmaMan</dc:creator>
		<pubDate>Thu, 17 Dec 2009 19:26:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2896#comment-7096</guid>
		<description>@S.E. Gordon

I should be a little clearer... what I meant was if the Wii&#039;s motion control is a fad, as Bruce has mentioned time and time again, then I can see the Natal taking the same route, maybe even staying in prominence not as long.

When you think about it, the Xbox 360&#039;s audience doesn&#039;t really care about motion control. Sure, they will probably get it, but I don&#039;t see anyone trading in their controllers for it.</description>
		<content:encoded><![CDATA[<p>@S.E. Gordon</p>
<p>I should be a little clearer&#8230; what I meant was if the Wii&#8217;s motion control is a fad, as Bruce has mentioned time and time again, then I can see the Natal taking the same route, maybe even staying in prominence not as long.</p>
<p>When you think about it, the Xbox 360&#8242;s audience doesn&#8217;t really care about motion control. Sure, they will probably get it, but I don&#8217;t see anyone trading in their controllers for it.</p>
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