Comments on: Game sales down by 18% http://www.bruceongames.com/2009/11/16/game-sales-down-by-1/ A veteran's view on marketing games Fri, 23 Sep 2011 19:01:38 +0000 hourly 1 By: Matthew Hill http://www.bruceongames.com/2009/11/16/game-sales-down-by-1/comment-page-1/#comment-6712 Matthew Hill Wed, 18 Nov 2009 15:26:21 +0000 http://www.bruceongames.com/?p=2777#comment-6712 Hi Bruce, Just to clarify I was referring to the quality of marketing v marketing spend. Apologies if this was unclear The original link suggested that marketing budget was the most important factor. Personally I'd hate this to be the case as it's likely to encourage "lazy" marketing - chucking money at advertising etc without thinking about the most effective and appropriate marketing activity.... Hi Bruce,

Just to clarify I was referring to the quality of marketing v marketing spend. Apologies if this was unclear

The original link suggested that marketing budget was the most important factor. Personally I’d hate this to be the case as it’s likely to encourage “lazy” marketing – chucking money at advertising etc without thinking about the most effective and appropriate marketing activity….

]]> By: Bruce http://www.bruceongames.com/2009/11/16/game-sales-down-by-1/comment-page-1/#comment-6707 Bruce Wed, 18 Nov 2009 13:39:23 +0000 http://www.bruceongames.com/?p=2777#comment-6707 @Matthew Obviously marketing is many times more powerful than product quality. People want to buy into a brand, an image, an idea. Look at how much women pay for little pots of grease to see this in extremis. Article about this here: http://www.bruceongames.com/2009/08/13/app-store-pricing/ @Matthew
Obviously marketing is many times more powerful than product quality. People want to buy into a brand, an image, an idea. Look at how much women pay for little pots of grease to see this in extremis.

Article about this here: http://www.bruceongames.com/2009/08/13/app-store-pricing/

]]> By: Matthew@specialmove http://www.bruceongames.com/2009/11/16/game-sales-down-by-1/comment-page-1/#comment-6696 Matthew@specialmove Tue, 17 Nov 2009 14:43:27 +0000 http://www.bruceongames.com/?p=2777#comment-6696 Bruce, Interested in your thoughts on the link below - annoying to imply that marketing budgets rather than quality of marketing are important.... http://www.gamesindustry.biz/articles/marketing-influences-game-revenue-three-times-more-than-high-scores Bruce,

Interested in your thoughts on the link below – annoying to imply that marketing budgets rather than quality of marketing are important….

http://www.gamesindustry.biz/articles/marketing-influences-game-revenue-three-times-more-than-high-scores

]]> By: Ben http://www.bruceongames.com/2009/11/16/game-sales-down-by-1/comment-page-1/#comment-6685 Ben Mon, 16 Nov 2009 13:03:27 +0000 http://www.bruceongames.com/?p=2777#comment-6685 Very interesting post again Bruce. I wish you'd post more often. Correct me if I'm wrong, but I also think that this year wasn't the biggest one in terms of Pre-Q4 blockbuster. Last year saw GTAIV in April and MGS4 in June, which sold like hot pockets. 2010 should be interesting in that regards as a few important titles (I.E. Heavy Rain) are getting out in Q1. Anyway, numbers are numbers, I wholeheartedly agree with your analysis of them. MW2 pushed a lot of titles back in 2010. Very interesting post again Bruce. I wish you’d post more often. Correct me if I’m wrong, but I also think that this year wasn’t the biggest one in terms of Pre-Q4 blockbuster. Last year saw GTAIV in April and MGS4 in June, which sold like hot pockets.

2010 should be interesting in that regards as a few important titles (I.E. Heavy Rain) are getting out in Q1. Anyway, numbers are numbers, I wholeheartedly agree with your analysis of them. MW2 pushed a lot of titles back in 2010.

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