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	<title>Comments on: Is Game becoming a secondhand shop?</title>
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	<link>http://www.bruceongames.com/2009/10/02/is-game-becoming-a-secondhand-shop/</link>
	<description>A veteran's view on marketing games</description>
	<lastBuildDate>Fri, 23 Sep 2011 19:01:38 +0000</lastBuildDate>
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		<title>By: ayreon</title>
		<link>http://www.bruceongames.com/2009/10/02/is-game-becoming-a-secondhand-shop/comment-page-1/#comment-9114</link>
		<dc:creator>ayreon</dc:creator>
		<pubDate>Thu, 06 May 2010 14:54:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2611#comment-9114</guid>
		<description>Second-hand simply should not exist at all (regarding license issues!), so how is it possible that GameStop.com and Gladriel.com earn billions from this business in each and every year?</description>
		<content:encoded><![CDATA[<p>Second-hand simply should not exist at all (regarding license issues!), so how is it possible that GameStop.com and Gladriel.com earn billions from this business in each and every year?</p>
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		<title>By: Joe</title>
		<link>http://www.bruceongames.com/2009/10/02/is-game-becoming-a-secondhand-shop/comment-page-1/#comment-8510</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Sat, 13 Mar 2010 17:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2611#comment-8510</guid>
		<description>I&#039;m thinking of the Warcraft II:BNE CDs I have.  We got the original (DOS) pre-Battlenet version then wanted the version more stable on Windows.  Me and my brother had a CD key for online play but broke the CD.  Getting the game at a retail store for $20 with some other stuff thrown in free+bonus of 2nd key made the decision for us.  I couldn&#039;t imagine selling a game as addicting as that.  The term I believe is called &quot;killer app&quot; when you have something people refuse to resell because they keep using it.  You wouldn&#039;t sell your Xbox if you were renting games every week.  Why would you sell a strategy game you keep coming back to at least once a month?  The first 10 years after that game&#039;s release saw a lot of play from my family.  ;)

The amazing thing is that even counting the 2 extra licenses we purchased, the original game&#039;s disk alone was still more expensive, yet alone the expansion set so we considered it quite a bargain for the years of play!  Now compare that to some XBox games that you play to death for a day, then realize that it&#039;s just about the same as the other 3 games you rented that month.  Too many games feel the same so you just play it to death then rent another.  :(  Those games I&#039;d resell in a heartbeat if paid retail.</description>
		<content:encoded><![CDATA[<p>I&#8217;m thinking of the Warcraft II:BNE CDs I have.  We got the original (DOS) pre-Battlenet version then wanted the version more stable on Windows.  Me and my brother had a CD key for online play but broke the CD.  Getting the game at a retail store for $20 with some other stuff thrown in free+bonus of 2nd key made the decision for us.  I couldn&#8217;t imagine selling a game as addicting as that.  The term I believe is called &#8220;killer app&#8221; when you have something people refuse to resell because they keep using it.  You wouldn&#8217;t sell your Xbox if you were renting games every week.  Why would you sell a strategy game you keep coming back to at least once a month?  The first 10 years after that game&#8217;s release saw a lot of play from my family.  <img src='http://www.bruceongames.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>The amazing thing is that even counting the 2 extra licenses we purchased, the original game&#8217;s disk alone was still more expensive, yet alone the expansion set so we considered it quite a bargain for the years of play!  Now compare that to some XBox games that you play to death for a day, then realize that it&#8217;s just about the same as the other 3 games you rented that month.  Too many games feel the same so you just play it to death then rent another.  <img src='http://www.bruceongames.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' />   Those games I&#8217;d resell in a heartbeat if paid retail.</p>
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		<title>By: BC</title>
		<link>http://www.bruceongames.com/2009/10/02/is-game-becoming-a-secondhand-shop/comment-page-1/#comment-6067</link>
		<dc:creator>BC</dc:creator>
		<pubDate>Mon, 05 Oct 2009 10:48:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2611#comment-6067</guid>
		<description>The industry needs the shops to flog their games. 

The shops need second-hand to stay alive. 

(at the moment, digital distribution isn&#039;t there yet).</description>
		<content:encoded><![CDATA[<p>The industry needs the shops to flog their games. </p>
<p>The shops need second-hand to stay alive. </p>
<p>(at the moment, digital distribution isn&#8217;t there yet).</p>
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		<title>By: Sean Bean's Gravy Boat</title>
		<link>http://www.bruceongames.com/2009/10/02/is-game-becoming-a-secondhand-shop/comment-page-1/#comment-6066</link>
		<dc:creator>Sean Bean's Gravy Boat</dc:creator>
		<pubDate>Mon, 05 Oct 2009 09:09:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2611#comment-6066</guid>
		<description>The whole argument about whether or not shops should be able to sell second-hand games really annoys the tits off me. Should we also close down all of the used-car dealerships? Should charity shops such as Oxfam be forced to close because EA won&#039;t get any money if I buy that copy of Nascar on PC that&#039;s been lying in there for the last 4 months?

Surely the emphasis to reduce the amount of second-hand sales falls on the developer to make games that are good enough, and have enough longevity, to ensure that the people that buy them new don&#039;t WANT to trade them in for more games. That way the market isn&#039;t flooded with second hand copies a week after release as most people manage to finish them within that time. Games such as Rock Band aren&#039;t anywhere near as prevalent in second-hand as games like Batman: Arkham Asylum, simply because Rock Band doesn&#039;t have a single story mode that has an 8-hour playthrough time with little to no replay value.</description>
		<content:encoded><![CDATA[<p>The whole argument about whether or not shops should be able to sell second-hand games really annoys the tits off me. Should we also close down all of the used-car dealerships? Should charity shops such as Oxfam be forced to close because EA won&#8217;t get any money if I buy that copy of Nascar on PC that&#8217;s been lying in there for the last 4 months?</p>
<p>Surely the emphasis to reduce the amount of second-hand sales falls on the developer to make games that are good enough, and have enough longevity, to ensure that the people that buy them new don&#8217;t WANT to trade them in for more games. That way the market isn&#8217;t flooded with second hand copies a week after release as most people manage to finish them within that time. Games such as Rock Band aren&#8217;t anywhere near as prevalent in second-hand as games like Batman: Arkham Asylum, simply because Rock Band doesn&#8217;t have a single story mode that has an 8-hour playthrough time with little to no replay value.</p>
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		<title>By: Hugo</title>
		<link>http://www.bruceongames.com/2009/10/02/is-game-becoming-a-secondhand-shop/comment-page-1/#comment-6033</link>
		<dc:creator>Hugo</dc:creator>
		<pubDate>Fri, 02 Oct 2009 16:14:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2611#comment-6033</guid>
		<description>I do have some sympathy with the game developers/publishers over second hand sales when retailers like GAME and Gamestation promote used copies over new. I&#039;d say 9 out of 10 times when I have walked into one of their stores and bought a game new they have asked me at the till if I&#039;d like to buy the game second hand to save money. 

Personally I&#039;d rather buy the game new than save the paltry £2 or at best £5 on a used copy. Most games even a month or two old are marked up at around £37.99 when a new copy costs £39.99. As a more mature gamer with an income that allows me to indulge my gaming habit those stores are actually a turn off for me and I&#039;ll either buy online at a retailer such as Gameplay or Play.com or as I did today buy at a supermarket where FIFA 10 can be bought for the extremely reasonale price of £25. 

Second hand may appeal to the younger gamers who don&#039;t have a lot of money to spend and stores like GAME, Gamestation and Blockbuster actively pursue trade-ins through offers in the national press and shop windows where if you trade in a specific game (usually around a week old) you get the new release a lot cheaper. This just boosts the shops inventory of used games for them to push onto shoppers and the whole thing goes around in a cycle and cuts out the developer/publisher.</description>
		<content:encoded><![CDATA[<p>I do have some sympathy with the game developers/publishers over second hand sales when retailers like GAME and Gamestation promote used copies over new. I&#8217;d say 9 out of 10 times when I have walked into one of their stores and bought a game new they have asked me at the till if I&#8217;d like to buy the game second hand to save money. </p>
<p>Personally I&#8217;d rather buy the game new than save the paltry £2 or at best £5 on a used copy. Most games even a month or two old are marked up at around £37.99 when a new copy costs £39.99. As a more mature gamer with an income that allows me to indulge my gaming habit those stores are actually a turn off for me and I&#8217;ll either buy online at a retailer such as Gameplay or Play.com or as I did today buy at a supermarket where FIFA 10 can be bought for the extremely reasonale price of £25. </p>
<p>Second hand may appeal to the younger gamers who don&#8217;t have a lot of money to spend and stores like GAME, Gamestation and Blockbuster actively pursue trade-ins through offers in the national press and shop windows where if you trade in a specific game (usually around a week old) you get the new release a lot cheaper. This just boosts the shops inventory of used games for them to push onto shoppers and the whole thing goes around in a cycle and cuts out the developer/publisher.</p>
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	<item>
		<title>By: Ian Osborne</title>
		<link>http://www.bruceongames.com/2009/10/02/is-game-becoming-a-secondhand-shop/comment-page-1/#comment-6030</link>
		<dc:creator>Ian Osborne</dc:creator>
		<pubDate>Fri, 02 Oct 2009 12:02:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=2611#comment-6030</guid>
		<description>Don&#039;t points Two and Four contradict each other here? If the gamer is factoring in a title&#039;s resale value before making a purchasing decision, the second-hand market is indeed contributing to the games market beyond retail, as he or she might well be willing to part with your de facto price of £22, but not the actual purchase price of £40.</description>
		<content:encoded><![CDATA[<p>Don&#8217;t points Two and Four contradict each other here? If the gamer is factoring in a title&#8217;s resale value before making a purchasing decision, the second-hand market is indeed contributing to the games market beyond retail, as he or she might well be willing to part with your de facto price of £22, but not the actual purchase price of £40.</p>
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