Comments on: Marketing your marketing http://www.bruceongames.com/2009/08/14/marketing-your-marketing/ A veteran's view on marketing games Fri, 23 Sep 2011 19:01:38 +0000 hourly 1 By: Callum Rowley http://www.bruceongames.com/2009/08/14/marketing-your-marketing/comment-page-1/#comment-5418 Callum Rowley Wed, 26 Aug 2009 12:50:46 +0000 http://www.bruceongames.com/?p=2363#comment-5418 This is pretty much referred to as Relationship Marketing, and has dawned with the rise of social media... Specifically in video games, we're going to see Marketing leaning a lot more on their Community and their Community Managers than they have done in the past to reach the correct and broad audiences. Especially as marketers look to begin talking TO their audiences rather than AT them - which is what's been considered the norm for years. This is pretty much referred to as Relationship Marketing, and has dawned with the rise of social media…

Specifically in video games, we’re going to see Marketing leaning a lot more on their Community and their Community Managers than they have done in the past to reach the correct and broad audiences. Especially as marketers look to begin talking TO their audiences rather than AT them – which is what’s been considered the norm for years.

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