Comments on: The best game trailer ever? http://www.bruceongames.com/2009/07/19/the-best-game-trailer-ever/ A veteran's view on marketing games Fri, 23 Sep 2011 19:01:38 +0000 hourly 1 By: Rob Rhine http://www.bruceongames.com/2009/07/19/the-best-game-trailer-ever/comment-page-1/#comment-4987 Rob Rhine Mon, 20 Jul 2009 14:07:00 +0000 http://www.bruceongames.com/?p=2142#comment-4987 The trailer wasn't Lucas Arts, they contracted it out and this was the winning bid. Bioware is pulling out all the stops; if you will pardon the expression, there is no-one to stop them, this time. Perhaps this will earn the top spot after release, perhaps not. However, if you look at SW:TOR's forums you will see the normal bickering, the usual rivalries forming and players flaming each-other. Except this time, its in character. Fans are already feeling like they are in the game, much before the release. That, I think, is no small success. The trailer wasn’t Lucas Arts, they contracted it out and this was the winning bid. Bioware is pulling out all the stops; if you will pardon the expression, there is no-one to stop them, this time.

Perhaps this will earn the top spot after release, perhaps not. However, if you look at SW:TOR’s forums you will see the normal bickering, the usual rivalries forming and players flaming each-other. Except this time, its in character. Fans are already feeling like they are in the game, much before the release. That, I think, is no small success.

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