Comments on: The middle way http://www.bruceongames.com/2009/06/29/the-middle-way/ A veteran's view on marketing games Fri, 20 Nov 2009 21:07:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: BC http://www.bruceongames.com/2009/06/29/the-middle-way/comment-page-1/#comment-4786 BC Tue, 30 Jun 2009 09:38:37 +0000 http://www.bruceongames.com/?p=1976#comment-4786 Braid? As in the really, really hard Braid? Casual? Braid?

As in the really, really hard Braid?

Casual?

]]> By: Michael Balogh http://www.bruceongames.com/2009/06/29/the-middle-way/comment-page-1/#comment-4783 Michael Balogh Mon, 29 Jun 2009 21:07:32 +0000 http://www.bruceongames.com/?p=1976#comment-4783 I think another phenomenon we're going to see soon is when casual gamers "grow up". By "grow up" I mean want something more out of a game, whether it be more story, more action, more controls, I think its kind of what happened when games first came around. Everybody loved Pong, Pac-Man, Donkey Kong, Centipede, etc. And after a little bit, games like Super Mario Bros. came out and pushed a little further. Then things like Mega Man, Toe Jam and Earl and Leisure Suit Larry cropped up with more in depth game play and stories. Not everybody will want more challenges for games, but a big amount will. I think soon we'll see games that are not hardcore and not casual...they'll be in the middle of the road. I think another phenomenon we’re going to see soon is when casual gamers “grow up”.

By “grow up” I mean want something more out of a game, whether it be more story, more action, more controls, I think its kind of what happened when games first came around. Everybody loved Pong, Pac-Man, Donkey Kong, Centipede, etc. And after a little bit, games like Super Mario Bros. came out and pushed a little further. Then things like Mega Man, Toe Jam and Earl and Leisure Suit Larry cropped up with more in depth game play and stories.

Not everybody will want more challenges for games, but a big amount will. I think soon we’ll see games that are not hardcore and not casual…they’ll be in the middle of the road.

]]> By: Geewa.com http://www.bruceongames.com/2009/06/29/the-middle-way/comment-page-1/#comment-4780 Geewa.com Mon, 29 Jun 2009 08:38:46 +0000 http://www.bruceongames.com/?p=1976#comment-4780 Have to agree. I think a game like Braid fits that 'middle ground' perfectly with its engaging narrative and beautiful graphics. At Geewa we've had some success offering casual games with higher production values to a mass audience. That middle audience often don't consider themselves gamers and understanding this is vital to your game development and distribution strategy. Have to agree. I think a game like Braid fits that ‘middle ground’ perfectly with its engaging narrative and beautiful graphics. At Geewa we’ve had some success offering casual games with higher production values to a mass audience. That middle audience often don’t consider themselves gamers and understanding this is vital to your game development and distribution strategy.

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