Comments on: Seven million UK thieves http://www.bruceongames.com/2009/05/29/seven-million-uk-thieves/ A veteran's view on marketing games Fri, 23 Sep 2011 19:01:38 +0000 hourly 1 By: Arpie http://www.bruceongames.com/2009/05/29/seven-million-uk-thieves/comment-page-1/#comment-4582 Arpie Tue, 02 Jun 2009 20:03:48 +0000 http://www.bruceongames.com/?p=1813#comment-4582 According to the IFPI (http://www.ifpi.org/content/library/DMR2009.pdf), in the UK "110 million single tracks were downloaded in 2008, up 42 per cent on 2007. Digital album sales also rose sharply, by 65 per cent to 10.3 million now accounting for 7.7 per cent of the albums market (OCC/ BPI)." So, let's see some rough calculations, assuming (in US$) $1/track and $10/album: 110M tracks x $1 = $110M; 10.3M albums x $10 = $103M, total = $213M; If 10.3M is 7.7% then the total albums sold were 134M, or about $1.34B, or about 820 million pounds. They're saying they lost £120 billion? 146 TIMES what they actually sold? They're saying that 1.3 million people would have spent each 92,000 pounds on music? I call shenanigans! According to the IFPI (http://www.ifpi.org/content/library/DMR2009.pdf), in the UK “110 million single tracks were downloaded in 2008, up 42 per cent on 2007. Digital album sales also rose sharply, by 65 per
cent to 10.3 million now accounting for
7.7 per cent of the albums market (OCC/
BPI).”

So, let’s see some rough calculations, assuming (in US$) $1/track and $10/album: 110M tracks x $1 = $110M; 10.3M albums x $10 = $103M, total = $213M; If 10.3M is 7.7% then the total albums sold were 134M, or about $1.34B, or about 820 million pounds.

They’re saying they lost £120 billion? 146 TIMES what they actually sold? They’re saying that 1.3 million people would have spent each 92,000 pounds on music?

I call shenanigans!

]]> By: Peter St. John http://www.bruceongames.com/2009/05/29/seven-million-uk-thieves/comment-page-1/#comment-4555 Peter St. John Fri, 29 May 2009 09:43:38 +0000 http://www.bruceongames.com/?p=1813#comment-4555 Let's turn London into a prison camp! I think at this point, adding a ISP surcharge is going to be the only way forward - trying to make criminals of 7m people is not really practical... Let’s turn London into a prison camp! I think at this point, adding a ISP surcharge is going to be the only way forward – trying to make criminals of 7m people is not really practical…

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