http://www.bruceongames.com/2009/01/29/eight-news-stories-291/ A veteran's view on marketing games Fri, 23 Sep 2011 19:01:38 +0000 hourly 1 http://www.bruceongames.com/2009/01/29/eight-news-stories-291/comment-page-1/#comment-4066 Ian Osborne Thu, 29 Jan 2009 23:56:08 +0000 http://www.bruceongames.com/?p=1349#comment-4066 Cutting your marketing spend in a recession is suicidal. It means your message is spread less widely, resulting in fewer sales, reducing revenue and provoking further cuts in the marketing spend. You're soon in a downward spiral, while your competitors who don't cut back on marketing steal your customers. Cutting your marketing spend in a recession is suicidal. It means your message is spread less widely, resulting in fewer sales, reducing revenue and provoking further cuts in the marketing spend. You’re soon in a downward spiral, while your competitors who don’t cut back on marketing steal your customers.

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