Comments on: Making your advertising work http://www.bruceongames.com/2009/01/28/making-your-advertising-work/ A veteran's view on marketing games Fri, 20 Nov 2009 21:07:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Joseph Young http://www.bruceongames.com/2009/01/28/making-your-advertising-work/comment-page-1/#comment-4065 Joseph Young Thu, 29 Jan 2009 09:39:30 +0000 http://www.bruceongames.com/?p=1343#comment-4065 Great exercise Bruce! Can't wait to try it out in with some buddies. Cheers, Joseph Great exercise Bruce! Can’t wait to try it out in with some buddies.

Cheers,

Joseph

]]> By: Steven Holland http://www.bruceongames.com/2009/01/28/making-your-advertising-work/comment-page-1/#comment-4064 Steven Holland Wed, 28 Jan 2009 18:11:15 +0000 http://www.bruceongames.com/?p=1343#comment-4064 People still talk about Psyclapse and Bandersnatch today, if they'd been released they would have been long forgotten along with all the other rubbish that imagine released. You have been stonking for 25 years. People still talk about Psyclapse and Bandersnatch today, if they’d been released they would have been long forgotten along with all the other rubbish that imagine released. You have been stonking for 25 years.

]]> By: Glenn http://www.bruceongames.com/2009/01/28/making-your-advertising-work/comment-page-1/#comment-4063 Glenn Wed, 28 Jan 2009 17:25:51 +0000 http://www.bruceongames.com/?p=1343#comment-4063 I agree that mindblock plagues plenty of adverts, especially on the internet, for instance banner blindness is a hard problem to try and overcome. That’s why in this day and age two way marketing and advertising are really important. Getting people to engage in the first place can be a hurdle, but once you have them it can be a far more powerful tool than the passive advertising of old. The average gamer is often online and deeply involved in some sort of gaming community, which is why I think social media advertising and viral advertising are really important. If done well they are highly engaging and can help spread the word about your product offering both online and off. Like all good advertising though, a good campaign is only as good as the creativity behind it; in online as in offline, if you are not prepared to put in the time you will probably receive lackluster results. Great success: Halo 2’s I love bees campaign Huge Failure: Sony’s I want a PSP for Christmas site. I agree that mindblock plagues plenty of adverts, especially on the internet, for instance banner blindness is a hard problem to try and overcome.

That’s why in this day and age two way marketing and advertising are really important. Getting people to engage in the first place can be a hurdle, but once you have them it can be a far more powerful tool than the passive advertising of old.

The average gamer is often online and deeply involved in some sort of gaming community, which is why I think social media advertising and viral advertising are really important. If done well they are highly engaging and can help spread the word about your product offering both online and off. Like all good advertising though, a good campaign is only as good as the creativity behind it; in online as in offline, if you are not prepared to put in the time you will probably receive lackluster results.

Great success: Halo 2’s I love bees campaign
Huge Failure: Sony’s I want a PSP for Christmas site.

]]> By: sven http://www.bruceongames.com/2009/01/28/making-your-advertising-work/comment-page-1/#comment-4062 sven Wed, 28 Jan 2009 13:12:45 +0000 http://www.bruceongames.com/?p=1343#comment-4062 It also helps to actually develop and release the games which you're advertising. It also helps to actually develop and release the games which you’re advertising.

]]>