Comments on: Sony loses $1.7 billion

By: The Legacy

The Legacy — Mon, 23 Mar 2009 06:24:43 +0000

Here’s what Sony needs to do:

1. Make a Playstation 3 v2.0, with simpler components, a regular processor, more RAM, a redone archetexture, and with Playstation 2 + Playstation compatability.
2. Fire their marketing division and get it outsourced.

That will fix things pretty fast. They may not be able to afford a redesign, but they NEED to. Obviously it has to be a redesign that would allow any games to work on the old and new systems, but as it stands, the system is too expensive to make, too hard to develop for, and has severe memory limitations from what I’m hearing.

What do you think Bruce?

By: corndog

corndog — Fri, 30 Jan 2009 02:14:47 +0000

DB that is a irrational reasoning. If you lag in graphics, games, sales, your not a leader but a trailer. When Ken. K. left the company (or was kicked out) the PS3 had already been planned and released! So he was part of the problem.

By: Bruce

Bruce — Fri, 23 Jan 2009 22:48:32 +0000

Saveed,
Maybe KK was the problem.
He was promoted to be in total charge of the PS3.
Lots of very bad decisions were made.
Then he lost his job.

By: Saveed Saeed

Saveed Saeed — Fri, 23 Jan 2009 19:07:56 +0000

Hi Bruce, do you think the fact that Ken Kuturagi leaving sony has contributed to their poor execution and planning for Ps3?

By: Steve

Steve — Thu, 22 Jan 2009 22:20:42 +0000

So Sony see themselves as industry leader but only if you don’t count software sales or install base?

In other words, if you discount all the things every other person in the world would count the industry leader as.

Wii is leading in hardware, and 360 is leading in terms of software sales per box. Convenient for Sony isn’t it that these things “don’t matter”

By: BC

BC — Thu, 22 Jan 2009 18:30:30 +0000

http://www.eurogamer.net/articles/hirai-were-the-official-industry-leader

By: corndog

corndog — Thu, 22 Jan 2009 17:27:16 +0000

BD how is it the official leader? It trails in sales in the USA, it only has a third of Microsoft sales. It passed Europe this past Christmas season. But in reality it already was truely in the lead. Why? Because Sony said they include Africa, and Russia in sales. Microsoft does not. So you are not comparing apples to oranges. Worldwide Sony has sold 17 million and Microsoft over 28 million.

By: BC

BC — Thu, 22 Jan 2009 15:30:52 +0000

I think you’ll find that the Playstation 3 is the “official” leader.

By: Glenn

Glenn — Thu, 22 Jan 2009 14:46:17 +0000

Sony have always relied on their brand and high end electronics to sell their goods, but in this economic climate asking consumers to pay high prices is difficult (especially given the high yen price). I heard all Sony goods went up by 33% to retailers recently, further squeezing those tight margins.

The PS3 is too expensive in a market where you can buy both its rivals at the same time for less money. A price drop may not be the answer, as I doubt they are even making money on the console itself, but they must be desperate to increase the install base and make greater headway into the lucrative software licensing side of the industry that made the PS2 so much money.

Sony’s first steps will almost certainly be layoffs and production outsourcing.