- Seven Hollywood studios including Paramount, Sony, Twentieth Century Fox, Universal, Warner Bros and Disney have teamed up to sue iiNet, Australia’s third largest ISP. iiNet is accused of doing little to stop its subscribers from sharing copyright works via BitTorrent. We are going to see a lot more of this if the film, music and gaming industries are going to survive. We are currently experiencing the biggest glut of stealing in the history of mankind and the ISPs are the only people who could possibly reduce it. It’s not nice to see that the Hollywood studios understand this better than the gaming industry.
- Microsoft fail in their attempt to reach a broader demographic. Lips just isn’t any good. Eurogamer give it 5 out of 10 because of flawed game play. There is no excuse for this, Nintendo have taught us just how polished games need to be these days.
- Oh the sweet serendipity of two widely diverse articles on here coming together. Ann Diamond is a z list celebrity who was paid by the Daily Mail to say how bad video games are. Now she is being paid by Popcap, a dynamic publisher, to say how good their games are. “PopCap is working with one of videogaming’s toughest critics to see if casual gaming can aid weight loss.” This is excellent marketing all round. Ann Diamond gets the chance to restore some credibility to her image whilst PopCap ride on her notoriety in this area.
- Future publishing is now worth only £30 million after reporting minisculey improved results. They are reaping what they sowed here with a disastrous historic lack of an internet strategy. Basically they didn’t see how chopping down trees as a communication medium would fall away so quickly. The new management are obviously correcting this but from a long way back. They should do it which makes these shares a bargain. Unless they get taken over first.
- Developer whinges that XNA game prices are too low. Maybe in comparison with boxed retail console games, but these are vastly overpriced. I don’t see how he can complain when he knew what he was getting into. If he doesn’t like the way XNA is run he can always develop for the iPod or nGage.
- Chris Lewis, VP of the Interactive Entertainment Business for Microsoft EMEA drops some hints about the next generation (phoenix) and how important scaling is to Microsoft: “I think this generation will be longer, because there is so much scalability. When you look at NXE, that is a complete revision of the interface and the look and feel and every aspect of the system. That’s not predicated by new hardware. We have fundamentally done that through software and services. So if you think of that scalability and the opportunity to enhance and develop what we do with this platform, then I think it’s very, very possible–and indeed appropriate–that this generation will be longer. But we’re not specific about when that will happen, and we don’t have a particular timeline that we share right now.”
- The game addictiveness debate rumbles on, fuelled by Wrath of Lich King. We have to accept and allow for the fact that games can definitely be addictive. But that there are far worse addictions and vastly worse things in life. Dr Richard Graham, a child psychiatrist at London’s Tavistock Centre, told the BBC: “The problem with World of Warcraft is the degree it can impact and create a socially withdrawn figure who may be connecting with people in the game and is largely dropping out of education, social opportunities.” I don’t see anything massively wrong with people preferring to live a virtual reality, they are lucky to have the choice.
- Carphone Warehouse, a UK retailer, is giving away free PS3s with new phones. How the mighty have fallen. That Sony need to resort to this sort of marketing in peak season tells you exactly how well they are competing in the market.
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