http://www.bruceongames.com/2008/10/31/beatles-for-sale/ A veteran's view on marketing games Fri, 20 Nov 2009 21:07:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 http://www.bruceongames.com/2008/10/31/beatles-for-sale/comment-page-1/#comment-3633 Craig Mon, 03 Nov 2008 05:56:13 +0000 http://www.bruceongames.com/?p=1064#comment-3633 I was surprised that MTV passed up such a big opportunity to elevate their Rock Band brand, but there's no way Apple Corps would've let The Beatles be just another track pack or downloadable album. They're a Super-Brand, and need to be treated as such. I was surprised that MTV passed up such a big opportunity to elevate their Rock Band brand, but there’s no way Apple Corps would’ve let The Beatles be just another track pack or downloadable album. They’re a Super-Brand, and need to be treated as such.

]]> http://www.bruceongames.com/2008/10/31/beatles-for-sale/comment-page-1/#comment-3631 Milo Fri, 31 Oct 2008 21:31:40 +0000 http://www.bruceongames.com/?p=1064#comment-3631 Insightful. Thanks for the context. Everything else I've read focussed on the title NOT being RockBand Beatles. I wonder if AC DC regret being a track pack now. Always interesting to hear the business of gaming view. Keep up the great posts. Thanks Insightful. Thanks for the context. Everything else I’ve read focussed on the title NOT being RockBand Beatles. I wonder if AC DC regret being a track pack now. Always interesting to hear the business of gaming view. Keep up the great posts. Thanks

]]> http://www.bruceongames.com/2008/10/31/beatles-for-sale/comment-page-1/#comment-3628 woodins Fri, 31 Oct 2008 11:13:27 +0000 http://www.bruceongames.com/?p=1064#comment-3628 Only natural something like this should occur. They probably saw how many +40yr old men were playing with their teenage kids rock-guitar controller on the current batch of consoles and put two and two together and made dollar signs. Curious how well it will go down though. Will the current crop of gamers be into it? And will Mr. Mid-Life-Crisis be targeted well enough via marketing for it to be a success? Gonna be a good one. Only natural something like this should occur. They probably saw how many +40yr old men were playing with their teenage kids rock-guitar controller on the current batch of consoles and put two and two together and made dollar signs. Curious how well it will go down though. Will the current crop of gamers be into it? And will Mr. Mid-Life-Crisis be targeted well enough via marketing for it to be a success? Gonna be a good one.

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