Comments on: Ubisoft first half year report http://www.bruceongames.com/2008/10/28/ubisoft-first-half-year-report/ A veteran's view on marketing games Fri, 20 Nov 2009 21:07:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Joseph Young http://www.bruceongames.com/2008/10/28/ubisoft-first-half-year-report/comment-page-1/#comment-3624 Joseph Young Tue, 28 Oct 2008 23:56:17 +0000 http://www.bruceongames.com/?p=1048#comment-3624 Great post. It's interesting that Ubisoft has changed it's position to be more on the buying edge than on organic growth through recent news articles. What kind of companies do you think Ubisoft would buy most? My 2c is that they'd look at middleware or engine companies because of their current heavy reliance on Epic. To have a strong in-house engine, they could save costs on development and customize the engine more towards the story based games they focus on. Great post. It’s interesting that Ubisoft has changed it’s position to be more on the buying edge than on organic growth through recent news articles.

What kind of companies do you think Ubisoft would buy most? My 2c is that they’d look at middleware or engine companies because of their current heavy reliance on Epic. To have a strong in-house engine, they could save costs on development and customize the engine more towards the story based games they focus on.

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