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	<title>Comments on: Huge British retailer rocks the industry</title>
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	<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/</link>
	<description>A veteran's view on marketing games</description>
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		<title>By: Ben B</title>
		<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/comment-page-1/#comment-3601</link>
		<dc:creator>Ben B</dc:creator>
		<pubDate>Sat, 25 Oct 2008 08:51:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=1038#comment-3601</guid>
		<description>HMV actually trialled this about 5 years when I worked for them. It failed miserably as the processes in place were over-complicated and the pricing structure was nonsensical. TBH I&#039;ll be very surprised if they get it right this time around.</description>
		<content:encoded><![CDATA[<p>HMV actually trialled this about 5 years when I worked for them. It failed miserably as the processes in place were over-complicated and the pricing structure was nonsensical. TBH I&#8217;ll be very surprised if they get it right this time around.</p>
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		<title>By: BC</title>
		<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/comment-page-1/#comment-3600</link>
		<dc:creator>BC</dc:creator>
		<pubDate>Sat, 25 Oct 2008 08:16:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=1038#comment-3600</guid>
		<description>As I think I&#039;ve said on here before, second-hand is needed because people go in looking at a £40 game with it really being £20 in the long run. 

For boxed games, it&#039;s impossible to drive the prices down any lower. Second-hand is the only way people can get the games at a price they are willing to pay.

I think if second-hand was stopped, you&#039;d find less titles being bought because no one will want to take a risk. Innovation would go out of the window and only a handful of developers would survive. 

Also, the time is not quite right for digital distribution. The publishers still need these stores to get their products out the the public, and second-hand is the only way the stores can make a profit these days.

That said, they do mark up the second-hand titles a little too high.</description>
		<content:encoded><![CDATA[<p>As I think I&#8217;ve said on here before, second-hand is needed because people go in looking at a £40 game with it really being £20 in the long run. </p>
<p>For boxed games, it&#8217;s impossible to drive the prices down any lower. Second-hand is the only way people can get the games at a price they are willing to pay.</p>
<p>I think if second-hand was stopped, you&#8217;d find less titles being bought because no one will want to take a risk. Innovation would go out of the window and only a handful of developers would survive. </p>
<p>Also, the time is not quite right for digital distribution. The publishers still need these stores to get their products out the the public, and second-hand is the only way the stores can make a profit these days.</p>
<p>That said, they do mark up the second-hand titles a little too high.</p>
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		<title>By: Steven</title>
		<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/comment-page-1/#comment-3599</link>
		<dc:creator>Steven</dc:creator>
		<pubDate>Fri, 24 Oct 2008 23:33:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=1038#comment-3599</guid>
		<description>Have to agree with Nick G.  I went out today and spent £80 hard earned wages on both Fable II and Dead Space, safe in the knowledge that I will receive at least £50 in trade in value for them both when I get bored of them to spend on a new game(s) in time for Christmas.

Without the second hand market on the high street, and the fabulous prices being paid by outfits like CEX for pre-owned games I would be able to afford far less new titles then I currently buy (at least 2 month).</description>
		<content:encoded><![CDATA[<p>Have to agree with Nick G.  I went out today and spent £80 hard earned wages on both Fable II and Dead Space, safe in the knowledge that I will receive at least £50 in trade in value for them both when I get bored of them to spend on a new game(s) in time for Christmas.</p>
<p>Without the second hand market on the high street, and the fabulous prices being paid by outfits like CEX for pre-owned games I would be able to afford far less new titles then I currently buy (at least 2 month).</p>
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		<title>By: Robin</title>
		<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/comment-page-1/#comment-3597</link>
		<dc:creator>Robin</dc:creator>
		<pubDate>Fri, 24 Oct 2008 18:01:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=1038#comment-3597</guid>
		<description>Very good, C. You didn&#039;t buy them from a major high street retailer though.</description>
		<content:encoded><![CDATA[<p>Very good, C. You didn&#8217;t buy them from a major high street retailer though.</p>
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		<title>By: Nick G</title>
		<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/comment-page-1/#comment-3596</link>
		<dc:creator>Nick G</dc:creator>
		<pubDate>Fri, 24 Oct 2008 17:37:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=1038#comment-3596</guid>
		<description>Bruce, you keep saying that second hand game sales are the coming apocalypse, but you never provide evidence.

The existence of the second-hand market *stimulates* sales of new games, because people can now cash in a few old games and use the proceeds to buy a new one. And people are more likely to lash out for a new game if they believe they can get some of their money back later. Yes, some people are willing to wait a while and get their games second hand, but most people continue to buy when games first come out and their buzz is at a maximum.</description>
		<content:encoded><![CDATA[<p>Bruce, you keep saying that second hand game sales are the coming apocalypse, but you never provide evidence.</p>
<p>The existence of the second-hand market *stimulates* sales of new games, because people can now cash in a few old games and use the proceeds to buy a new one. And people are more likely to lash out for a new game if they believe they can get some of their money back later. Yes, some people are willing to wait a while and get their games second hand, but most people continue to buy when games first come out and their buzz is at a maximum.</p>
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		<title>By: C</title>
		<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/comment-page-1/#comment-3595</link>
		<dc:creator>C</dc:creator>
		<pubDate>Fri, 24 Oct 2008 13:00:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=1038#comment-3595</guid>
		<description>...and as for second hand books, I&#039;m amazed anyone can afford to run a printing press these days!</description>
		<content:encoded><![CDATA[<p>&#8230;and as for second hand books, I&#8217;m amazed anyone can afford to run a printing press these days!</p>
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		<title>By: C</title>
		<link>http://www.bruceongames.com/2008/10/24/huge-british-retailer-rocks-the-industry/comment-page-1/#comment-3594</link>
		<dc:creator>C</dc:creator>
		<pubDate>Fri, 24 Oct 2008 12:57:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/?p=1038#comment-3594</guid>
		<description>I&#039;ve been able to buy second hand vinyl/cassettes/CDs for years. The music industry is bearing its suffering with uncharacteristic stoicism.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been able to buy second hand vinyl/cassettes/CDs for years. The music industry is bearing its suffering with uncharacteristic stoicism.</p>
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