Comments on: Interesting marketing stunt

By: woodins

woodins — Mon, 08 Sep 2008 22:25:02 +0000

I remember it more for the TV ad and the catchy theme tune

By: Bukola Ekundayo | Ms. Pixel

Bukola Ekundayo | Ms. Pixel — Fri, 05 Sep 2008 14:10:59 +0000

Really smart campaign. Everyone is feeling the pain of gas prices now. And the free fuel ties into the game design so it doesn’t feel forced and gimmicky.

By: Bruce

Bruce — Fri, 05 Sep 2008 09:00:51 +0000

From the BBC:

But customers filling up for nothing were very happy.

Prince Davis, 37, who queued patiently for a quarter of an hour for free petrol, said: “This is a genius idea, whoever thought of this should be promoted.

“I’ll definitely be buying the game, you’re never too old to play computer games.”

Louise Marchant, from Electronic Arts, said the scenes of queuing mimicked aspects of the game.

She explained: “It’s set in Venezuela, you play a mercenary and fuel is used as a currency.”