Comments on: High street game retail – its inevitable death http://www.bruceongames.com/2008/09/01/high-street-game-retail-its-inevitable-death/ A veteran's view on marketing games Fri, 20 Nov 2009 21:07:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: SwiftRanger http://www.bruceongames.com/2008/09/01/high-street-game-retail-its-inevitable-death/comment-page-1/#comment-3157 SwiftRanger Tue, 02 Sep 2008 12:17:45 +0000 http://www.bruceongames.com/?p=829#comment-3157 Well, there's nothing more satisfying than picking up a hefty cardboard box filled with a lush manual you're willing to read on the toilet or in other places and other goodies or even just putting your nose in an opened box and inhale it all. For me, the game experience shouldn't start after you've installed it, but right when you open the 'package'. ;) Retail has its issues alright but if I have the choice I always go for the retail copy, even if it's more expensive than the digital distribution (which it usually isn't oddly enough...). Developers/publishers getting the whole or a bigger cut is nice and all but sometimes you need to think of what certain gamers want too. Also, with the approaching trend of ISP's limiting bandwidth it's gonna be interesting to see if digital delivery will really break through. In Belgium for example the biggest ISP's have always imposed harsh limits (20GB for a regular €45 monthly fee nowadays). For the size of current AAA games, that's just not adequate at all. Well, there’s nothing more satisfying than picking up a hefty cardboard box filled with a lush manual you’re willing to read on the toilet or in other places and other goodies or even just putting your nose in an opened box and inhale it all. For me, the game experience shouldn’t start after you’ve installed it, but right when you open the ‘package’. ;)

Retail has its issues alright but if I have the choice I always go for the retail copy, even if it’s more expensive than the digital distribution (which it usually isn’t oddly enough…). Developers/publishers getting the whole or a bigger cut is nice and all but sometimes you need to think of what certain gamers want too.

Also, with the approaching trend of ISP’s limiting bandwidth it’s gonna be interesting to see if digital delivery will really break through. In Belgium for example the biggest ISP’s have always imposed harsh limits (20GB for a regular €45 monthly fee nowadays). For the size of current AAA games, that’s just not adequate at all.

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