Comments on: The Wonder of Woolworths http://www.bruceongames.com/2008/04/27/the-wonder-of-woolworths/ A veteran's view on marketing games Fri, 23 Sep 2011 19:01:38 +0000 hourly 1 By: alphaxion http://www.bruceongames.com/2008/04/27/the-wonder-of-woolworths/comment-page-1/#comment-2096 alphaxion Thu, 01 May 2008 21:11:40 +0000 http://www.bruceongames.com/?p=491#comment-2096 about a month or so ago I saw a sight that had me stunned. There was a 70 year old man buying a DS (and a copy of brain training) for himself. Not as a gift for a relative, but for him. Nintendo get a lot of flack (tho they deserve some of it for the pure trite they have been allowing on their consoles of late) for not going down the pretty graphics route. I'd say that from the sales figures they have rammed that back down the competitions throat! I hope that when I hit 70 I'll still be buying games :) about a month or so ago I saw a sight that had me stunned.

There was a 70 year old man buying a DS (and a copy of brain training) for himself. Not as a gift for a relative, but for him.
Nintendo get a lot of flack (tho they deserve some of it for the pure trite they have been allowing on their consoles of late) for not going down the pretty graphics route. I’d say that from the sales figures they have rammed that back down the competitions throat!

I hope that when I hit 70 I’ll still be buying games :)

]]> By: Robin Parker http://www.bruceongames.com/2008/04/27/the-wonder-of-woolworths/comment-page-1/#comment-1947 Robin Parker Mon, 28 Apr 2008 04:06:25 +0000 http://www.bruceongames.com/?p=491#comment-1947 On a slight tangent, (still Wii Fit related though), I was quite amused yesterday to find my retired father-in-law explaining Wii Fit to me. Now it wasn't the fact that he was talking down to me about a subject he must realise I have much more knowledge about than him (he always does that, the cussed old bugger), but the fact that he's moved on from cars, the internet, parenting skills and so on, to videogames. For me, that says loud and clear that Nintendo really have broken through into the mainstream. On a slight tangent, (still Wii Fit related though), I was quite amused yesterday to find my retired father-in-law explaining Wii Fit to me. Now it wasn’t the fact that he was talking down to me about a subject he must realise I have much more knowledge about than him (he always does that, the cussed old bugger), but the fact that he’s moved on from cars, the internet, parenting skills and so on, to videogames. For me, that says loud and clear that Nintendo really have broken through into the mainstream.

]]> By: Mike Clark http://www.bruceongames.com/2008/04/27/the-wonder-of-woolworths/comment-page-1/#comment-1941 Mike Clark Sun, 27 Apr 2008 11:24:36 +0000 http://www.bruceongames.com/?p=491#comment-1941 Hmmm, I'm not sure about Woolworths. I went in to our local branch with one of my kids last week to buy a DS game. She chose The Simpsons; the whole top row of the display had boxes for this game on it. There must have been about thirty of them. When we went to pay it emerged that they only keep one actual copy of the game in the store. How very odd. This sort of 'notional stocking' must hammer their turnover per square foot. Hmmm, I’m not sure about Woolworths.

I went in to our local branch with one of my kids last week to buy a DS game. She chose The Simpsons; the whole top row of the display had boxes for this game on it. There must have been about thirty of them.

When we went to pay it emerged that they only keep one actual copy of the game in the store.

How very odd. This sort of ‘notional stocking’ must hammer their turnover per square foot.

]]> By: Darren Sandbach http://www.bruceongames.com/2008/04/27/the-wonder-of-woolworths/comment-page-1/#comment-1940 Darren Sandbach Sun, 27 Apr 2008 11:13:05 +0000 http://www.bruceongames.com/?p=491#comment-1940 Woolworths have been doing this in variouos stores for over 12 months now. Well, pretty much since the launch of the Wii. Normally it's Wii Sports they're demoing, but it does mark an important push. On the other hand, the whole chain has seen something of a refocus. Wasn't the parent group struggling or something? Woolworths have been doing this in variouos stores for over 12 months now. Well, pretty much since the launch of the Wii. Normally it’s Wii Sports they’re demoing, but it does mark an important push.

On the other hand, the whole chain has seen something of a refocus. Wasn’t the parent group struggling or something?

]]> By: LewieP http://www.bruceongames.com/2008/04/27/the-wonder-of-woolworths/comment-page-1/#comment-1939 LewieP Sun, 27 Apr 2008 10:44:02 +0000 http://www.bruceongames.com/?p=491#comment-1939 I actually bought my Wii from Woolworths. About two months before launch, I went in and asked if I could pre-order. I asked them if I would be guaranteed a console on day one. They said "yes". I got the manager to confirm, and yes, if I paid in full they agreed to guarantee me a console, which no other retailer would do. Sure enough, I got it on day 1. I actually bought my Wii from Woolworths. About two months before launch, I went in and asked if I could pre-order. I asked them if I would be guaranteed a console on day one. They said “yes”. I got the manager to confirm, and yes, if I paid in full they agreed to guarantee me a console, which no other retailer would do.

Sure enough, I got it on day 1.

]]> By: Callum Godfrey http://www.bruceongames.com/2008/04/27/the-wonder-of-woolworths/comment-page-1/#comment-1938 Callum Godfrey Sun, 27 Apr 2008 08:51:17 +0000 http://www.bruceongames.com/?p=491#comment-1938 Did you then try and buy a copy of Wii Fit? I was back in Leaminton visiting family and popped in to Woolies, and when I asked at the counter about buying a copy all I got told by the useless pleb serving was "I'll have to order it in for you". Did you then try and buy a copy of Wii Fit? I was back in Leaminton visiting family and popped in to Woolies, and when I asked at the counter about buying a copy all I got told by the useless pleb serving was “I’ll have to order it in for you”.

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