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	<title>Comments on: 92% Piracy</title>
	<atom:link href="http://www.bruceongames.com/2008/02/19/92-piracy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bruceongames.com/2008/02/19/92-piracy/</link>
	<description>A veteran's view on marketing games</description>
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		<title>By: hamad</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-3838</link>
		<dc:creator>hamad</dc:creator>
		<pubDate>Thu, 04 Dec 2008 20:12:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-3838</guid>
		<description>Hello, from where I can download it ?
the full version please</description>
		<content:encoded><![CDATA[<p>Hello, from where I can download it ?<br />
the full version please</p>
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		<title>By: Neil</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-2893</link>
		<dc:creator>Neil</dc:creator>
		<pubDate>Fri, 01 Aug 2008 04:20:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-2893</guid>
		<description>In all actuality, I think there is a certain folly to our ways in both respects. We the consumer, will, like the over zealous farmers who over tilled there land, destroy the very thing that feeds us due to an ignorance of this fragile balance. However, it is also the failure of the industry to foresee human nature acting out as it would if it had the chance. Piracy and the Internet is that chance, and human nature is doing exactly as it would. Following the path of least (cheapest) resistance.  

The technology is better, the games are more diverse, and the market is larger, however, this alone will not force more sales. It only increases spending on reduced revenue. 

Alternative measures must be taken, we the consumers need to actually purchase a little more, lest we forget that the our new phone, our internet, the life we live is in debited to capitalism and consumerism. Which we must respect instead of distain, and respect is the keyword. Communism was not interested in making entertaining games for the greatness of the people. Do we think it would?

We can see what is happening and must allow ourselves, as consumers, to attempt to aid the market we wish to see flourish. If we want more and better games we must respect the market and give people their dues. Else wise, all those amazing programmers and game designers will be working on developing the next Excel 10.0 as the business sector are the only people still playing (paying) by the rules and thus introducing capital to their budding farm. They are investing in what they want, we as gamers should do the same.</description>
		<content:encoded><![CDATA[<p>In all actuality, I think there is a certain folly to our ways in both respects. We the consumer, will, like the over zealous farmers who over tilled there land, destroy the very thing that feeds us due to an ignorance of this fragile balance. However, it is also the failure of the industry to foresee human nature acting out as it would if it had the chance. Piracy and the Internet is that chance, and human nature is doing exactly as it would. Following the path of least (cheapest) resistance.  </p>
<p>The technology is better, the games are more diverse, and the market is larger, however, this alone will not force more sales. It only increases spending on reduced revenue. </p>
<p>Alternative measures must be taken, we the consumers need to actually purchase a little more, lest we forget that the our new phone, our internet, the life we live is in debited to capitalism and consumerism. Which we must respect instead of distain, and respect is the keyword. Communism was not interested in making entertaining games for the greatness of the people. Do we think it would?</p>
<p>We can see what is happening and must allow ourselves, as consumers, to attempt to aid the market we wish to see flourish. If we want more and better games we must respect the market and give people their dues. Else wise, all those amazing programmers and game designers will be working on developing the next Excel 10.0 as the business sector are the only people still playing (paying) by the rules and thus introducing capital to their budding farm. They are investing in what they want, we as gamers should do the same.</p>
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		<title>By: Jeff</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1178</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Mon, 03 Mar 2008 00:07:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1178</guid>
		<description>Hello Bruce, I am glad that I have an occasion to discuss this problem and give my opinion as a consumer to a professional, especially considering your position on the way entertainment should be delivered and secured from illegal copying. What I think appalling about your statement is the part where you advocate for systematically considering users as thieves!! This is not proactive thinking. The fact that the article you mention states only one legal purchase for every THOUSAND (!) pirated games were won back (and you not even quoting it) is telling of your ill-will to better apprehend the problems at stake. But then you are perfectly right, piracy IS robbery. But that it is the reason for studios &quot;going bust&quot;, I doubt, as far as the particular case dealt with in that article is concerned. Anyway confort and private copy should be allowed. It&#039;s OK for me to pay for a game, but I feel offended by your statement that because I enjoy your work, whether I pay or not, I am a thief... why I&#039;d be a dickhead if I ever pay again then!!! I suggest you read the article written by Rob Fahey for gameindustry.biz &#039;&#039;User Friendly&#039;&#039;, it suggests that aggravated piracy rate is due to the paranoid, hysterical, insults made to people who bought their games/music/DVD, by forcing them to watch a pointless trailer about how you are a villain, a pirate, although you&#039;re watching the trailer cause you&#039;ve bought the stupid DVD in the first place. Sony making wipeout users pay for DLC in the end because of piracy infuriated those who bought the UMD, me included. I do not like to have my music DRMed. The mistrust is pointless, for though I do not know how you can win back your audience (lower prices! lower prices! lower prices!) you sure seem to make a good job of loosing what little remains. 

The professionals who spend their time cracking security measures also do a great job of teaching people how to crack their PSPs and dump games, download music illegally. So industries should have been worrying about them not ever caring to learn to download since  they got such a great experience... but then we got DRMs. And why shift back to legal stuff then? People aren&#039;t stupid. I call iTunes a thief when they pretend to sell you part of the rights, but then they are merely selling you a product that is limited in time (ipods and usb keys do need to be formatted OR replaced from time to time - god knows they are disposable stuff).</description>
		<content:encoded><![CDATA[<p>Hello Bruce, I am glad that I have an occasion to discuss this problem and give my opinion as a consumer to a professional, especially considering your position on the way entertainment should be delivered and secured from illegal copying. What I think appalling about your statement is the part where you advocate for systematically considering users as thieves!! This is not proactive thinking. The fact that the article you mention states only one legal purchase for every THOUSAND (!) pirated games were won back (and you not even quoting it) is telling of your ill-will to better apprehend the problems at stake. But then you are perfectly right, piracy IS robbery. But that it is the reason for studios &#8220;going bust&#8221;, I doubt, as far as the particular case dealt with in that article is concerned. Anyway confort and private copy should be allowed. It&#8217;s OK for me to pay for a game, but I feel offended by your statement that because I enjoy your work, whether I pay or not, I am a thief&#8230; why I&#8217;d be a dickhead if I ever pay again then!!! I suggest you read the article written by Rob Fahey for gameindustry.biz &#8221;User Friendly&#8221;, it suggests that aggravated piracy rate is due to the paranoid, hysterical, insults made to people who bought their games/music/DVD, by forcing them to watch a pointless trailer about how you are a villain, a pirate, although you&#8217;re watching the trailer cause you&#8217;ve bought the stupid DVD in the first place. Sony making wipeout users pay for DLC in the end because of piracy infuriated those who bought the UMD, me included. I do not like to have my music DRMed. The mistrust is pointless, for though I do not know how you can win back your audience (lower prices! lower prices! lower prices!) you sure seem to make a good job of loosing what little remains. </p>
<p>The professionals who spend their time cracking security measures also do a great job of teaching people how to crack their PSPs and dump games, download music illegally. So industries should have been worrying about them not ever caring to learn to download since  they got such a great experience&#8230; but then we got DRMs. And why shift back to legal stuff then? People aren&#8217;t stupid. I call iTunes a thief when they pretend to sell you part of the rights, but then they are merely selling you a product that is limited in time (ipods and usb keys do need to be formatted OR replaced from time to time &#8211; god knows they are disposable stuff).</p>
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		<title>By: Jason</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1099</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 21 Feb 2008 18:00:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1099</guid>
		<description>I think WildTangent has a wonderful idea. They will be establishing a free game network known as &quot;Orb&quot;. The system takes a typical household PC and turns it into a console system more powerful than any currently on the market. Apparently when a gamer wants to play a title they will be exposed to one advertisement before their game session starts. This will help eliminate piracy and also keeps developers and advertisers happy. Not to mention the boost PC gaming will get in it&#039;s never ending batttle with the console.</description>
		<content:encoded><![CDATA[<p>I think WildTangent has a wonderful idea. They will be establishing a free game network known as &#8220;Orb&#8221;. The system takes a typical household PC and turns it into a console system more powerful than any currently on the market. Apparently when a gamer wants to play a title they will be exposed to one advertisement before their game session starts. This will help eliminate piracy and also keeps developers and advertisers happy. Not to mention the boost PC gaming will get in it&#8217;s never ending batttle with the console.</p>
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		<title>By: Kevin</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1077</link>
		<dc:creator>Kevin</dc:creator>
		<pubDate>Tue, 19 Feb 2008 17:00:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1077</guid>
		<description>I think Brendan is 100% correct &#039;Piracy is tragic, but it’s a reality&#039;.

Piracy is not something new. Infact, some of my Dad&#039;s old LP&#039;s have warnings on them telling people that copying music to tape is illegal and killing the music industry.

I remember when the Amiga was out, our local market was full of stalls selling copied games (£2 a game with 1 disk, £2 for 2 disks and so on).

I do think it&#039;s a shame that with the complexity of games nowadays it means even small start up companies need millions of pounds of investment just to  get their nose into the market.</description>
		<content:encoded><![CDATA[<p>I think Brendan is 100% correct &#8216;Piracy is tragic, but it’s a reality&#8217;.</p>
<p>Piracy is not something new. Infact, some of my Dad&#8217;s old LP&#8217;s have warnings on them telling people that copying music to tape is illegal and killing the music industry.</p>
<p>I remember when the Amiga was out, our local market was full of stalls selling copied games (£2 a game with 1 disk, £2 for 2 disks and so on).</p>
<p>I do think it&#8217;s a shame that with the complexity of games nowadays it means even small start up companies need millions of pounds of investment just to  get their nose into the market.</p>
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		<title>By: Oddbob</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1076</link>
		<dc:creator>Oddbob</dc:creator>
		<pubDate>Tue, 19 Feb 2008 16:31:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1076</guid>
		<description>With all due respect, there&#039;s a startling amount of things in this article stated as clear empirical fact that well, they&#039;re not. Some are at best naive, at worst propaganda.

Quoting Russ&#039; figure of 92% whilst ignoring the rest of the points he makes with regards to conversion rates and sales is disingenuous at best. The article goes to great lengths to indicate that the benefits of blocking piracy resulted in a 1 in 1000 sale conversion. A fact happily ignored in the rhetoric of this piece.

I&#039;m not writing off the effects of piracy here, but overstating it&#039;s effect and playing the worst case scenario card does little favours. Nor, I fear - does painting every potential customer as a criminal.

I can&#039;t think of one successful business model short of those used by perhaps loan sharks that relies on criminalising or treating your customers with such levels of disdain.

To cover some of the inaccuracies:

&quot;We live in an age were many millions of people get away with stealing  (6 million in the UK alone)&quot;

That leaves, at rough estimate - around 56 million people NOT pirating if your figures are to be believed (and I&#039;d like to see some citation for this figure, it seems awfully, awfully spurious in origin). 

You&#039;re seriously condoning criminalising 56 million people, a vast majority, on the actions of a few? This is the business model you propose?

&quot;They use a technology called bit torrent on peer to peer networks to steal anything and everything that they want. To give you an idea of the scale of the problem, 80% of all internet traffic is now torrents.&quot;

If torrents account for 80% of internet traffic then how does streaming video account for 36%? The figure makes absolutely no sense in real terms. Can we have some empirical facts please to back this figure up? Preferably from a non partisan source?

&quot;It is difficult to make a PC game these days and get your money back. So now there are obviously a lot less PC games made, the PC gamer has destroyed the market by not paying for something he uses.&quot;

The unwillingness to share even the slightest culpability in a shrinking PC game market worries me. Sure, you can argue that piracy made publishers risk averse - but I&#039;m hard pressed to think of a scenario where major players in the movie industry, the music industry or the games industry have been anything but in a long, long time. The last game I can think of that seemed even remotely &quot;risky&quot; that sank a company was Bandersnatch - and even then I&#039;m sure you&#039;d agree that folly played an equally large part in the equation.

I&#039;m sure piracy may play a part in the demise of PC gaming, but it is not in any way solely responsible. At least a portion of the blame must land at the studio and publishers doors and those who greenlight and redlight projects, demand that creative folk hand over their works and idea&#039;s in perpetuity, and those whose work regimes would be classed as &quot;less than stellar&quot;.

It&#039;s nowhere near as black and white as you&#039;re attempting to paint here. Placing the onus for ones own industry mistakes on the user would seem an unwise tactic to me.

&quot;If torrents aren’t stopped then the recorded music industry and the movie industry are dead.&quot;

The music industry signed it&#039;s own demise long before torrents were even a gleam in the eye of the internet. A refusal to progress, to adapt and a policy of stifling change and valuing IP over an artist did this. Not torrents.  Watching the games industry follow its lead is saddening in one sense, but given the motivation that it gives the Indie scene - advantageous on the other. 

For reference, there&#039;s an interesting article published on The Times with regards to A&amp;R policy and behaviour within one of the major players in the music industry.

http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article3370224.ece

A damn site more telling than any amount of rhetoric with regards to the evils of piracy and torrents.</description>
		<content:encoded><![CDATA[<p>With all due respect, there&#8217;s a startling amount of things in this article stated as clear empirical fact that well, they&#8217;re not. Some are at best naive, at worst propaganda.</p>
<p>Quoting Russ&#8217; figure of 92% whilst ignoring the rest of the points he makes with regards to conversion rates and sales is disingenuous at best. The article goes to great lengths to indicate that the benefits of blocking piracy resulted in a 1 in 1000 sale conversion. A fact happily ignored in the rhetoric of this piece.</p>
<p>I&#8217;m not writing off the effects of piracy here, but overstating it&#8217;s effect and playing the worst case scenario card does little favours. Nor, I fear &#8211; does painting every potential customer as a criminal.</p>
<p>I can&#8217;t think of one successful business model short of those used by perhaps loan sharks that relies on criminalising or treating your customers with such levels of disdain.</p>
<p>To cover some of the inaccuracies:</p>
<p>&#8220;We live in an age were many millions of people get away with stealing  (6 million in the UK alone)&#8221;</p>
<p>That leaves, at rough estimate &#8211; around 56 million people NOT pirating if your figures are to be believed (and I&#8217;d like to see some citation for this figure, it seems awfully, awfully spurious in origin). </p>
<p>You&#8217;re seriously condoning criminalising 56 million people, a vast majority, on the actions of a few? This is the business model you propose?</p>
<p>&#8220;They use a technology called bit torrent on peer to peer networks to steal anything and everything that they want. To give you an idea of the scale of the problem, 80% of all internet traffic is now torrents.&#8221;</p>
<p>If torrents account for 80% of internet traffic then how does streaming video account for 36%? The figure makes absolutely no sense in real terms. Can we have some empirical facts please to back this figure up? Preferably from a non partisan source?</p>
<p>&#8220;It is difficult to make a PC game these days and get your money back. So now there are obviously a lot less PC games made, the PC gamer has destroyed the market by not paying for something he uses.&#8221;</p>
<p>The unwillingness to share even the slightest culpability in a shrinking PC game market worries me. Sure, you can argue that piracy made publishers risk averse &#8211; but I&#8217;m hard pressed to think of a scenario where major players in the movie industry, the music industry or the games industry have been anything but in a long, long time. The last game I can think of that seemed even remotely &#8220;risky&#8221; that sank a company was Bandersnatch &#8211; and even then I&#8217;m sure you&#8217;d agree that folly played an equally large part in the equation.</p>
<p>I&#8217;m sure piracy may play a part in the demise of PC gaming, but it is not in any way solely responsible. At least a portion of the blame must land at the studio and publishers doors and those who greenlight and redlight projects, demand that creative folk hand over their works and idea&#8217;s in perpetuity, and those whose work regimes would be classed as &#8220;less than stellar&#8221;.</p>
<p>It&#8217;s nowhere near as black and white as you&#8217;re attempting to paint here. Placing the onus for ones own industry mistakes on the user would seem an unwise tactic to me.</p>
<p>&#8220;If torrents aren’t stopped then the recorded music industry and the movie industry are dead.&#8221;</p>
<p>The music industry signed it&#8217;s own demise long before torrents were even a gleam in the eye of the internet. A refusal to progress, to adapt and a policy of stifling change and valuing IP over an artist did this. Not torrents.  Watching the games industry follow its lead is saddening in one sense, but given the motivation that it gives the Indie scene &#8211; advantageous on the other. </p>
<p>For reference, there&#8217;s an interesting article published on The Times with regards to A&amp;R policy and behaviour within one of the major players in the music industry.</p>
<p><a href="http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article3370224.ece" rel="nofollow">http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article3370224.ece</a></p>
<p>A damn site more telling than any amount of rhetoric with regards to the evils of piracy and torrents.</p>
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		<title>By: Brendan</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1075</link>
		<dc:creator>Brendan</dc:creator>
		<pubDate>Tue, 19 Feb 2008 15:18:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1075</guid>
		<description>I really don&#039;t think turning to ISPs or the government will solve anything.  As was mentioned, &quot;The cat is out of the bag,&quot; there will always be people who pirate.  I almost wonder if anti-piracy measures have made people pirate even more?  I know I have gone to piracy sites to crack legitimate games I have purchased because I didn&#039;t want to always have the cd in the computer; so now that I have cracked a purchased game the barrier to crack a pirated game is much lower.  You cannot treat your customers like the enemy.  I will use Steam and Stardock Central as a perfect example of this, Stardock does not even use copy protection and yet they have been in business for over a decade.  Piracy is tragic, but it&#039;s a reality.  It&#039;s time to find a better way instead of making your customers angry.</description>
		<content:encoded><![CDATA[<p>I really don&#8217;t think turning to ISPs or the government will solve anything.  As was mentioned, &#8220;The cat is out of the bag,&#8221; there will always be people who pirate.  I almost wonder if anti-piracy measures have made people pirate even more?  I know I have gone to piracy sites to crack legitimate games I have purchased because I didn&#8217;t want to always have the cd in the computer; so now that I have cracked a purchased game the barrier to crack a pirated game is much lower.  You cannot treat your customers like the enemy.  I will use Steam and Stardock Central as a perfect example of this, Stardock does not even use copy protection and yet they have been in business for over a decade.  Piracy is tragic, but it&#8217;s a reality.  It&#8217;s time to find a better way instead of making your customers angry.</p>
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		<title>By: ivan janssens</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1074</link>
		<dc:creator>ivan janssens</dc:creator>
		<pubDate>Tue, 19 Feb 2008 15:03:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1074</guid>
		<description>I think this is so wrong. There is no stealing involved in downloading movies or music for free: it&#039;s just the market economy at play here. Instead you want again to protect the so called intellectual property rights of the industry. But these are monopoly rights and monopolies are always bad for consumers. One can stimulate creativity in other ways however - no government sanctioned monopoly is needed for that. After being screwed for years it&#039;s rather nice that consumers are finally striking back. The end of the music industry will not be the end of music. The same goes for books: see http://techdirt.com/articles/20080218/004601276.shtml, so why would it be different for games?</description>
		<content:encoded><![CDATA[<p>I think this is so wrong. There is no stealing involved in downloading movies or music for free: it&#8217;s just the market economy at play here. Instead you want again to protect the so called intellectual property rights of the industry. But these are monopoly rights and monopolies are always bad for consumers. One can stimulate creativity in other ways however &#8211; no government sanctioned monopoly is needed for that. After being screwed for years it&#8217;s rather nice that consumers are finally striking back. The end of the music industry will not be the end of music. The same goes for books: see <a href="http://techdirt.com/articles/20080218/004601276.shtml" rel="nofollow">http://techdirt.com/articles/20080218/004601276.shtml</a>, so why would it be different for games?</p>
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		<title>By: Lorenzo</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1073</link>
		<dc:creator>Lorenzo</dc:creator>
		<pubDate>Tue, 19 Feb 2008 14:38:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1073</guid>
		<description>Man, if you&#039;re the one in the picture, you look like the italian tv star Claudio Lippi. No joking. Check it out by yourself:

http://www.radiowebitalia.it/img/archivio/m1054.jpg

Nice blog anyway.</description>
		<content:encoded><![CDATA[<p>Man, if you&#8217;re the one in the picture, you look like the italian tv star Claudio Lippi. No joking. Check it out by yourself:</p>
<p><a href="http://www.radiowebitalia.it/img/archivio/m1054.jpg" rel="nofollow">http://www.radiowebitalia.it/img/archivio/m1054.jpg</a></p>
<p>Nice blog anyway.</p>
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		<title>By: sainath</title>
		<link>http://www.bruceongames.com/2008/02/19/92-piracy/comment-page-1/#comment-1071</link>
		<dc:creator>sainath</dc:creator>
		<pubDate>Tue, 19 Feb 2008 12:04:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2008/02/19/92-piracy/#comment-1071</guid>
		<description>The pirated game cds in the market ringing the heavy loss to the internet game markating</description>
		<content:encoded><![CDATA[<p>The pirated game cds in the market ringing the heavy loss to the internet game markating</p>
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