Comments on: Is the AAA games business doomed? http://www.bruceongames.com/2008/01/30/the-aaa-games-business/ A veteran's view on marketing games Sat, 07 Nov 2009 20:53:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Beasty http://www.bruceongames.com/2008/01/30/the-aaa-games-business/comment-page-1/#comment-777 Beasty Fri, 01 Feb 2008 12:12:31 +0000 http://www.bruceongames.com/2008/01/30/the-aaa-games-business/#comment-777 "in the hope they’ll find the gaming equivalent of ‘The Blair Witch Project’ - costs very little but makes an absolute ton of cash" That'll be Pop Cap games then. If there was no classy Indie scene, with games like Rez, or Okami gaming would just die out. Guitar Hero would never have come about if it wasn't for Frequency or Amplitude- both these titles failed to sell in any large number, but are equal to Guitar Hero as a game. They are even by the same dev team (Harmonix). I would hate it if the games industry went more into a 'film industry' like structure. “in the hope they’ll find the gaming equivalent of ‘The Blair Witch Project’ – costs very little but makes an absolute ton of cash”

That’ll be Pop Cap games then.

If there was no classy Indie scene, with games like Rez, or Okami gaming would just die out. Guitar Hero would never have come about if it wasn’t for Frequency or Amplitude- both these titles failed to sell in any large number, but are equal to Guitar Hero as a game. They are even by the same dev team (Harmonix).

I would hate it if the games industry went more into a ‘film industry’ like structure.

]]> By: Ooshka http://www.bruceongames.com/2008/01/30/the-aaa-games-business/comment-page-1/#comment-772 Ooshka Wed, 30 Jan 2008 13:56:55 +0000 http://www.bruceongames.com/2008/01/30/the-aaa-games-business/#comment-772 Think I have to agree with Mr Mizzle there - although aren't we in that stage anyway? Look at Hollywood movies and the 'indie' scene. Now look at Need For Speed, Fifa and Halo compared with Ico, We Love Katamari and the like. The AAA games keep the media interested and the mainstream happy, but I feel there'll always be a healthy stream of 'indie' games that all game publishers will want to keep pumping out, in the hope they'll find the gaming equivalent of 'The Blair Witch Project' - costs very little but makes an absolute ton of cash. Think I have to agree with Mr Mizzle there – although aren’t we in that stage anyway? Look at Hollywood movies and the ‘indie’ scene. Now look at Need For Speed, Fifa and Halo compared with Ico, We Love Katamari and the like. The AAA games keep the media interested and the mainstream happy, but I feel there’ll always be a healthy stream of ‘indie’ games that all game publishers will want to keep pumping out, in the hope they’ll find the gaming equivalent of ‘The Blair Witch Project’ – costs very little but makes an absolute ton of cash.

]]> By: J Mizzle http://www.bruceongames.com/2008/01/30/the-aaa-games-business/comment-page-1/#comment-771 J Mizzle Wed, 30 Jan 2008 10:05:43 +0000 http://www.bruceongames.com/2008/01/30/the-aaa-games-business/#comment-771 "The film industry learned this a long, long time ago. If you are going to invest a lot of money in a film make sure it appeals to a very wide audience" but hasnt this resulted in many MANY awful films being released over the last 5-10 years, meaning really good films are now hard to come by. If the games industry did do this wouldnt it result in alot of "middle of the road" shallow titles...and leave people crying out for that 1 diamond title in the rough anyway? “The film industry learned this a long, long time ago. If you are going to invest a lot of money in a film make sure it appeals to a very wide audience” but hasnt this resulted in many MANY awful films being released over the last 5-10 years, meaning really good films are now hard to come by. If the games industry did do this wouldnt it result in alot of “middle of the road” shallow titles…and leave people crying out for that 1 diamond title in the rough anyway?

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