Comments on: Community Liaison

By: Calistas

Calistas — Sat, 05 Jul 2008 23:15:40 +0000

(err, after the “for” there was “[insert title here]“, but I think I used the wrong brackets the first time around..)

By: Calistas

Calistas — Sat, 05 Jul 2008 15:01:54 +0000

Great article. When I was liaising with the community the points above were key, as well as another point you don’t often see mentioned.

Something I found very successful was empowering core fans; people who love your game want only a little help to build websites (throw ‘em some graphics) and a little of your insight. Once fed thus, they will go away and do a lot of work for you. They will spam other forums, keep your forum busy and interesting, feed google, and provide ‘weight’ to your title that attracts interest from the press.

So, not only are you drawing people in to your game, you’re then sending them out again, holy warriors on a crusade for .

By: Bruce

Bruce — Tue, 15 Jan 2008 11:43:07 +0000

Here are the objectives for the Codemasters job, if it is any help:

Key Objective·To create the strategic plan for community development within all consumer packaged and console digital downloaded products. Consumer Packaged Product Online
·Create the goals and objectives for all product web sites and infrastructure to ensure it is an invaluable marketing tool, a news outlet, a data resource, a marketplace and more than anything a community for the fans.
·Build a centralized community function bringing fans together from all regions around our brands and products
oDefine the marketing goals, strategy and needs for Company practice: To unite all fans and empower them to build their own Community and evangelize the company and its brands
Community Development
·Create new programs that will bring the fans together both online and offline on a regular basis
·Online: Community sites, forums, viral programs, consumer interaction etc
·Offline: Leipzig, Penny Arcade, ComiCon, Product tournaments, Product launches, Retail Partner Programs etc
Extending the Game Play Experience through the Online Mediums
·Develop an integrated brand experience, extending the gameplay experience through other mediums
oManage the demo/trial program, engaging consumers with our products, encouraging feedback, delivering post ship digital content, expansion packs.
oDriving post purchase content and subscriptions to increase profitability per consumerCommunity Feedback
·Create the program for consumer interaction with the company and the incorporation of product, feature set and brand feedback to the Brand and Development teams.
·Define the plan to engage with consumers and ensure our key advocates feel “part of the team” at the company.

By: JC Barnett

JC Barnett — Tue, 15 Jan 2008 11:37:32 +0000

Okay, this question may be stupid but I assure you it’s sincere: what exactly does a community liaison do? Okay, they liaise. But what does that entail? Moderate a forum? Field letters and emails? Man the helpdesk?
It’s one of those exciting new developments in our industry that I still don’t quite understand, though I instinctively feel it may possibly be important and Good…