Comments on: Eight news stories 20.12 http://www.bruceongames.com/2007/12/20/eight-news-stories-2012/ A veteran's view on marketing games Sun, 21 Mar 2010 21:12:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: yg http://www.bruceongames.com/2007/12/20/eight-news-stories-2012/comment-page-1/#comment-649 yg Thu, 20 Dec 2007 22:34:31 +0000 http://www.bruceongames.com/2007/12/20/eight-news-stories-2012/#comment-649 It is true that the publishers have focused a lot of attention on the Wii. However, I'm not sure how that works with the low conversion ratio of Wii (hw sold to sw units bought). True, there is massive installed base and it continues to grow. But if that doesnt result in more software units shifted in the next year this misplaced publisher investment might backfire. There is a "industry focus" bit in the January2008 Edge dedicated to this. It has some interesting charts with number of Wii titles per publisher. Interesting to see Data Design focus on budget titles for Wii - low risk and possibly luring the non-hardcore market that is not willing to invest in full price product. It is true that the publishers have focused a lot of attention on the Wii. However, I’m not sure how that works with the low conversion ratio of Wii (hw sold to sw units bought). True, there is massive installed base and it continues to grow. But if that doesnt result in more software units shifted in the next year this misplaced publisher investment might backfire.

There is a “industry focus” bit in the January2008 Edge dedicated to this. It has some interesting charts with number of Wii titles per publisher. Interesting to see Data Design focus on budget titles for Wii – low risk and possibly luring the non-hardcore market that is not willing to invest in full price product.

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