http://www.bruceongames.com/2007/11/27/jade-redmond/ A veteran's view on marketing games Fri, 20 Nov 2009 21:07:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 http://www.bruceongames.com/2007/11/27/jade-redmond/comment-page-1/#comment-539 matthew Tue, 27 Nov 2007 13:24:23 +0000 http://www.bruceongames.com/2007/11/27/jade-redmond/#comment-539 I found that fan site for jade a bit weird. It’s true we need more icons in our industry but I don’t want it to get to the stage we have gamespot reporting "exclusive pic’s to Cliffy B’s new kid". I am happy with the industry the way it is. I found that fan site for jade a bit weird. It’s true we need more icons in our industry but I don’t want it to get to the stage we have gamespot reporting “exclusive pic’s to Cliffy B’s new kid”. I am happy with the industry the way it is.

]]> http://www.bruceongames.com/2007/11/27/jade-redmond/comment-page-1/#comment-538 JC Barnett Tue, 27 Nov 2007 12:02:54 +0000 http://www.bruceongames.com/2007/11/27/jade-redmond/#comment-538 Though I agree with the idea that celebrity helps marketing enormously (IF the person is likeable), but it can leed to some grumbling from the developers. I know it is very annoying to see your own hard work go unacknowledged while some producer or figurehead goes around all the parties and gets recognised, despite having had little to do with the actual development. Of course you cannot make celebrities out of all developers (not all of us are photogenic afterall), but it is something that needs to be considered in these times with such huge teams. Short-term marketing gains *COULD* lead to long-term loss of hutzpah and motivation within your development teams. Though I agree with the idea that celebrity helps marketing enormously (IF the person is likeable), but it can leed to some grumbling from the developers. I know it is very annoying to see your own hard work go unacknowledged while some producer or figurehead goes around all the parties and gets recognised, despite having had little to do with the actual development.
Of course you cannot make celebrities out of all developers (not all of us are photogenic afterall), but it is something that needs to be considered in these times with such huge teams. Short-term marketing gains *COULD* lead to long-term loss of hutzpah and motivation within your development teams.

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