Comments on: PS2 makeover http://www.bruceongames.com/2007/11/07/ps2-makeover/ A veteran's view on marketing games Fri, 20 Nov 2009 21:07:25 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Korivak http://www.bruceongames.com/2007/11/07/ps2-makeover/comment-page-1/#comment-459 Korivak Wed, 07 Nov 2007 22:55:51 +0000 http://www.bruceongames.com/2007/11/07/ps2-makeover/#comment-459 In a way, yes. But they are also in competition with the Wii and the DS, both of which available for less. Additionally, most of the people that are buying PS2's these days are not trying to decide between the PS2 and the PS3, so by having both they can get the gamers that won't or can't spend $500 or more for a system, second controller and some games. Multiple price points is actually something that you see in pretty much every market /except/ gaming. Does the iPod shuffle compete with the 80 gig iPod? Does the Ford Focus compete with the Mustang? Does a 26 inch TV compete with a 60 inch plasma screen? Not particularly, no. In a way, yes. But they are also in competition with the Wii and the DS, both of which available for less. Additionally, most of the people that are buying PS2’s these days are not trying to decide between the PS2 and the PS3, so by having both they can get the gamers that won’t or can’t spend $500 or more for a system, second controller and some games.

Multiple price points is actually something that you see in pretty much every market /except/ gaming. Does the iPod shuffle compete with the 80 gig iPod? Does the Ford Focus compete with the Mustang? Does a 26 inch TV compete with a 60 inch plasma screen? Not particularly, no.

]]> By: JC Barnett http://www.bruceongames.com/2007/11/07/ps2-makeover/comment-page-1/#comment-457 JC Barnett Wed, 07 Nov 2007 14:26:46 +0000 http://www.bruceongames.com/2007/11/07/ps2-makeover/#comment-457 Isn't Sony, by revamping the PS2, now basically in competition with itself? Isn’t Sony, by revamping the PS2, now basically in competition with itself?

]]>