http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/ A veteran's view on marketing games Sat, 21 Nov 2009 09:32:52 -0800 http://wordpress.org/?v=2.8.5 hourly 1 http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/comment-page-1/#comment-292 Frank Dolmans Fri, 12 Oct 2007 09:55:02 +0000 http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/#comment-292 Interesting read, thanks Bruce! Interesting read, thanks Bruce!

]]> http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/comment-page-1/#comment-280 Bruce Thu, 11 Oct 2007 10:58:58 +0000 http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/#comment-280 Now, from the British Goverment: A Review of the Governments Use of Social Media http://www.informatics.nhs.uk/download/4035/SocialMediaReview.pdf Now, from the British Goverment: A Review of the Governments Use of Social Media
http://www.informatics.nhs.uk/download/4035/SocialMediaReview.pdf

]]> http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/comment-page-1/#comment-259 Bruce Tue, 09 Oct 2007 19:11:48 +0000 http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/#comment-259 <p>Thanks Frank, interesting story.<br /> It am amazed that senior managers, who are in all other ways quite sane, can waste millions of pounds on something they don't understand, just because they have been taken in by the hype.<br /> Yet a few thousand pounds in consultancy fees to an industry insider would probably prevent such silliness.</p> Thanks Frank, interesting story.
It am amazed that senior managers, who are in all other ways quite sane, can waste millions of pounds on something they don’t understand, just because they have been taken in by the hype.
Yet a few thousand pounds in consultancy fees to an industry insider would probably prevent such silliness.

]]> http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/comment-page-1/#comment-254 Frank Dolmans Tue, 09 Oct 2007 12:59:09 +0000 http://www.bruceongames.com/2007/10/04/when-marketing-hype-is-far-better-than-the-product/#comment-254 Spot on there Bruce. SL is the schoolbook example of a hype. I was approached some while ago by the government about marketing possibilities in Second Life. When I told them there were more and much better marketing tools than SL they were giving me such amazed looks. Just goes to show that too many people (and even most of the mainstream media) that aren't industry insiders swallow whatever hype is thrown at them without giving it a second thought. Spooky. Spot on there Bruce. SL is the schoolbook example of a hype.
I was approached some while ago by the government about marketing possibilities in Second Life. When I told them there were more and much better marketing tools than SL they were giving me such amazed looks. Just goes to show that too many people (and even most of the mainstream media) that aren’t industry insiders swallow whatever hype is thrown at them without giving it a second thought. Spooky.

]]>