When marketing hype is far better than the product
It really does the industry no good at all when the popular press are wound up enormously with hype about a product that really isn’t up to much. And yes, […]
October 4, 2007
Why does Microsoft buy game studios?
It seems to make no sense. A studio is just a collection of individuals who work as a team, so bringing them into the corporate Microsoft world could do more […]
The Megagames
In 1983 at Imagine we realised that the company was being killed by piracy. We had plenty of anecdotal knowledge that nobody was buying legitimate product any more, they were […]