Comments on: Nice Sega Rally marketing idea http://www.bruceongames.com/2007/10/03/nice-sega-rally-marketing-idea/ A veteran's view on marketing games Sat, 21 Nov 2009 09:32:52 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Yordan http://www.bruceongames.com/2007/10/03/nice-sega-rally-marketing-idea/comment-page-1/#comment-619 Yordan Sat, 15 Dec 2007 19:30:07 +0000 http://www.bruceongames.com/2007/10/03/nice-sega-rally-marketing-idea/#comment-619 lol. Excellent idea but poor execution. I know someone that worked on Sega Rally and I didnt know about this campaign untill I read about it here. I think original and good marketing ideas are on par with game innovation... in the game industry. If you get my drift... ;) lol. Excellent idea but poor execution. I know someone that worked on Sega Rally and I didnt know about this campaign untill I read about it here.

I think original and good marketing ideas are on par with game innovation… in the game industry. If you get my drift… ;)

]]> By: Murray Rigluth http://www.bruceongames.com/2007/10/03/nice-sega-rally-marketing-idea/comment-page-1/#comment-266 Murray Rigluth Tue, 09 Oct 2007 21:36:21 +0000 http://www.bruceongames.com/2007/10/03/nice-sega-rally-marketing-idea/#comment-266 Indeed - what a brilliant campaign, it certainly looks like nobody has used it to the full potential - i'm just checking the closing date :) What a pity this didn't make it into the mainstream - would have been excellent fun seeing some cars driving around with marketing slogans - would make a change from: "If you think this van is dirty, you should see his wife..." Although, possibly the best slogan on a dirty truck I have ever seen, was: "Free Arthur Fowler" Now, that's going back a few years :) Indeed – what a brilliant campaign, it certainly looks like nobody has used it to the full potential – i’m just checking the closing date :)

What a pity this didn’t make it into the mainstream – would have been excellent fun seeing some cars driving around with marketing slogans – would make a change from:

“If you think this van is dirty, you should see his wife…”

Although, possibly the best slogan on a dirty truck I have ever seen, was:

“Free Arthur Fowler”

Now, that’s going back a few years :)

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