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	<title>Comments on: Will Sony ever make Playstation 4?</title>
	<atom:link href="http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/</link>
	<description>A veteran's view on marketing games</description>
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		<title>By: extreme gammer</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-6348</link>
		<dc:creator>extreme gammer</dc:creator>
		<pubDate>Sun, 25 Oct 2009 08:31:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-6348</guid>
		<description>I think the big problem is that what will change from the PS3 to the PS4?

they may upgrade the blue-ray in a couple of years but will really change?????</description>
		<content:encoded><![CDATA[<p>I think the big problem is that what will change from the PS3 to the PS4?</p>
<p>they may upgrade the blue-ray in a couple of years but will really change?????</p>
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		<title>By: Adnan</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-4588</link>
		<dc:creator>Adnan</dc:creator>
		<pubDate>Wed, 03 Jun 2009 10:02:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-4588</guid>
		<description>D A M N        I WANT AN PS4</description>
		<content:encoded><![CDATA[<p>D A M N        I WANT AN PS4</p>
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		<title>By: Mihir</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-706</link>
		<dc:creator>Mihir</dc:creator>
		<pubDate>Wed, 09 Jan 2008 00:34:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-706</guid>
		<description>Dear Sony People.
I found a quick message on the internet today. It&#039;s actually urgent for the sony Company. I think that you might want to take this more serious now. Since the Microsoft couldn&#039;t stand to see it&#039;s challengers launching the PSP . Therefore the Microsoft software giant is working on to devlop itself a handheld type of console which is equivalent for the Xbox 360 informs the inquier. There have been several rumors regarding that Microsoft&#039;s Portable console rage and the working engineers at the company&#039;s head quarters they are all trying to discover the recipe fpr a perfect portable console.One of their latest rumors has emerged in a significantly more reliable source when compared to fan boy gossip that surface from the cauldron&#039;s of internet forums that of Dean Takashi in his latest book The Xbox 360 Uncloaked writes the inquirer. Microsoft&#039;s enlargement portfolio strategy has been determined by the fact that not only does Nintendo has Ds and DsLite and Sony has a portable PSP but the other manafacturers also developed and released pocketpc&#039;s TabletPc&#039;s and Origami/Umpcs. Moreover it is also said microsoft despites their official statements to develop an ipod Challenger. This is what their system is going to look like. They are also looking to put it at the between the spring of 2010. There is a way you could get into the website. 
1. By typing Google.com and googling it by typing is xbox thinking of making a portable system like PSP.
2 WWW. GAmespot.com
3. WWW.joystiq.com
4. WWW.Game Pro.com
The only reason why iam giving this information to the Sony Manafcturer is that because iam against Microsoft and I hate all the Microsoft stuff.
Iam more of a Sony Fan and i don&#039;t want Sony to loose I want them to win. i wil also send you a picture of their portable system of how it looks like on the next message. from Mihir.</description>
		<content:encoded><![CDATA[<p>Dear Sony People.<br />
I found a quick message on the internet today. It&#8217;s actually urgent for the sony Company. I think that you might want to take this more serious now. Since the Microsoft couldn&#8217;t stand to see it&#8217;s challengers launching the PSP . Therefore the Microsoft software giant is working on to devlop itself a handheld type of console which is equivalent for the Xbox 360 informs the inquier. There have been several rumors regarding that Microsoft&#8217;s Portable console rage and the working engineers at the company&#8217;s head quarters they are all trying to discover the recipe fpr a perfect portable console.One of their latest rumors has emerged in a significantly more reliable source when compared to fan boy gossip that surface from the cauldron&#8217;s of internet forums that of Dean Takashi in his latest book The Xbox 360 Uncloaked writes the inquirer. Microsoft&#8217;s enlargement portfolio strategy has been determined by the fact that not only does Nintendo has Ds and DsLite and Sony has a portable PSP but the other manafacturers also developed and released pocketpc&#8217;s TabletPc&#8217;s and Origami/Umpcs. Moreover it is also said microsoft despites their official statements to develop an ipod Challenger. This is what their system is going to look like. They are also looking to put it at the between the spring of 2010. There is a way you could get into the website.<br />
1. By typing Google.com and googling it by typing is xbox thinking of making a portable system like PSP.<br />
2 WWW. GAmespot.com<br />
3. <a href="http://WWW.joystiq.com" rel="nofollow">http://WWW.joystiq.com</a><br />
4. <a href="http://WWW.Game" rel="nofollow">http://WWW.Game</a> Pro.com<br />
The only reason why iam giving this information to the Sony Manafcturer is that because iam against Microsoft and I hate all the Microsoft stuff.<br />
Iam more of a Sony Fan and i don&#8217;t want Sony to loose I want them to win. i wil also send you a picture of their portable system of how it looks like on the next message. from Mihir.</p>
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		<title>By: will sims</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-479</link>
		<dc:creator>will sims</dc:creator>
		<pubDate>Sat, 10 Nov 2007 03:06:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-479</guid>
		<description>i am sure they will make a ps4 in about 4 years but the question is what will it look like if anybody gets a picture of the ps4 send it to me please.</description>
		<content:encoded><![CDATA[<p>i am sure they will make a ps4 in about 4 years but the question is what will it look like if anybody gets a picture of the ps4 send it to me please.</p>
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		<title>By: Bruce</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-183</link>
		<dc:creator>Bruce</dc:creator>
		<pubDate>Tue, 25 Sep 2007 09:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-183</guid>
		<description>2 things about Microsoft.
Firstly I don&#039;t think they see it as losses. I think they see it as the investment necessary to achieve a market position.
Secondly the top analysts think that the gaming division is going to make a profit in the upcoming Q1 on the back of Halo 3.

The big problem for Microsoft is still Japan. Until they crack this they will not achieve a lot of what must be their strategic objectives.</description>
		<content:encoded><![CDATA[<p>2 things about Microsoft.<br />
Firstly I don&#8217;t think they see it as losses. I think they see it as the investment necessary to achieve a market position.<br />
Secondly the top analysts think that the gaming division is going to make a profit in the upcoming Q1 on the back of Halo 3.</p>
<p>The big problem for Microsoft is still Japan. Until they crack this they will not achieve a lot of what must be their strategic objectives.</p>
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		<title>By: Evan</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-180</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Mon, 24 Sep 2007 23:09:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-180</guid>
		<description>davros, good question.  I don&#039;t know enough about Microsoft&#039;s long-term strategy to answer.  Microsoft surely wants to play a role in video gaming, given the huge and growing revenue potential of the industry.  I suspect that Microsoft would be quite happy if the PC was the only gaming platform, but as long as consoles are viable, Microsoft will likely feel a strategic imperative to stay in the fight.

In some ways, the 360 losses to Microsoft are more devastating than the PS3 losses to Sony.  Sony uses much of the technology in its PS3 in other Sony products, so its path down the learning and cost reduction curves on those PS3 components has long-term value to Sony across multiple products.  Microsoft, as a software company, gains little roll-over value from its losses on the 360 hardware.

Of course, as a gamer, I sometimes wonder if we are focused on the wrong target.  Spending $400 on a console that will last several years makes more sense to me than spending $60 on a game that I will play, at most, a few dozen hours.  I think I would be happy to pay a higher price for the console if the price of games could be reduced.</description>
		<content:encoded><![CDATA[<p>davros, good question.  I don&#8217;t know enough about Microsoft&#8217;s long-term strategy to answer.  Microsoft surely wants to play a role in video gaming, given the huge and growing revenue potential of the industry.  I suspect that Microsoft would be quite happy if the PC was the only gaming platform, but as long as consoles are viable, Microsoft will likely feel a strategic imperative to stay in the fight.</p>
<p>In some ways, the 360 losses to Microsoft are more devastating than the PS3 losses to Sony.  Sony uses much of the technology in its PS3 in other Sony products, so its path down the learning and cost reduction curves on those PS3 components has long-term value to Sony across multiple products.  Microsoft, as a software company, gains little roll-over value from its losses on the 360 hardware.</p>
<p>Of course, as a gamer, I sometimes wonder if we are focused on the wrong target.  Spending $400 on a console that will last several years makes more sense to me than spending $60 on a game that I will play, at most, a few dozen hours.  I think I would be happy to pay a higher price for the console if the price of games could be reduced.</p>
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		<title>By: davros</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-179</link>
		<dc:creator>davros</dc:creator>
		<pubDate>Mon, 24 Sep 2007 20:44:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-179</guid>
		<description>Taking perhaps an alternative perspective, does anyone think that Microsoft will make another console, or for that matter still be supporting the 360 into 2009?  They have yet to turn a profit, ever.  The shareholders at Microsoft are not going to forever let the Xbox division turn in yearly billion dollar losses.  If they are &quot;winning&quot; this generation and they still can&#039;t turn a profit then they surely must be looking for the exit?</description>
		<content:encoded><![CDATA[<p>Taking perhaps an alternative perspective, does anyone think that Microsoft will make another console, or for that matter still be supporting the 360 into 2009?  They have yet to turn a profit, ever.  The shareholders at Microsoft are not going to forever let the Xbox division turn in yearly billion dollar losses.  If they are &#8220;winning&#8221; this generation and they still can&#8217;t turn a profit then they surely must be looking for the exit?</p>
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		<title>By: Bruce</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-178</link>
		<dc:creator>Bruce</dc:creator>
		<pubDate>Mon, 24 Sep 2007 09:42:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-178</guid>
		<description>I really want to see Playstation 4. And 5 and 6......
There seem to be two routes out of their current malaise.
1) Raise the subsidy on each console sold so as to lower the retail price. This will at least make them price competetive with the Wii and 360. Sony seem to have been raising the funds to do precisely this.
2) Engineer compelling USPs. They seem to be trying this with Home and I think that there will be some great exclusive content in the second half of next year. The big trick they are missing out on is integrating their movie studio IP with their game IP. This is a genuine USP that would give them huge competetive advantage. They need to co develop the game and the movie to get massive development and marketing synergies worth billions of dollars.

I agree that multiple console ownership will be far more common this generation than it has ever been before. Let&#039;s face it, when they get to $199 they are an easy purchase. The differences between the consoles are far more marked in this generation, both in hardware capabilities and exclusive content so there is a great imperative not to just own one.</description>
		<content:encoded><![CDATA[<p>I really want to see Playstation 4. And 5 and 6&#8230;&#8230;<br />
There seem to be two routes out of their current malaise.<br />
1) Raise the subsidy on each console sold so as to lower the retail price. This will at least make them price competetive with the Wii and 360. Sony seem to have been raising the funds to do precisely this.<br />
2) Engineer compelling USPs. They seem to be trying this with Home and I think that there will be some great exclusive content in the second half of next year. The big trick they are missing out on is integrating their movie studio IP with their game IP. This is a genuine USP that would give them huge competetive advantage. They need to co develop the game and the movie to get massive development and marketing synergies worth billions of dollars.</p>
<p>I agree that multiple console ownership will be far more common this generation than it has ever been before. Let&#8217;s face it, when they get to $199 they are an easy purchase. The differences between the consoles are far more marked in this generation, both in hardware capabilities and exclusive content so there is a great imperative not to just own one.</p>
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		<title>By: Bomax</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-175</link>
		<dc:creator>Bomax</dc:creator>
		<pubDate>Sun, 23 Sep 2007 20:50:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-175</guid>
		<description>I remember all the pundit predictions, I would hate to be any type of market analyst at times like this. I regard Michael Pachter a good one, he felt like many still do that 2008 is the year that PS3 must come into its own and eventually win out. 

One think I keep going back to is that 100m people bought a PS1, 100m have bought a PS2, so even as the Wii comes along and knocks eveyone out, even if half of those people upgrade to the PS3 surely that inbuilt audience can help Sony at least come second. Also, more people in this cycle will buy more than 1 console, as the wii is so cheap, there will be a segment of people that also buy from either Sony or Microsoft, and Sony can still appeal to more people than Microsoft. All this leads me to believe they will still be able to sell at least 50m PS3&#039;s over time, when the price is forced down, albeit at the cost of Sony&#039;s corporate health.

They do have so much latent potential that 2008 could be a turning point however its true that a &#039;large beast&#039; like Sony may not be able to fully leverage its resources this way. I repeat, I would hate to be a market analyst!</description>
		<content:encoded><![CDATA[<p>I remember all the pundit predictions, I would hate to be any type of market analyst at times like this. I regard Michael Pachter a good one, he felt like many still do that 2008 is the year that PS3 must come into its own and eventually win out. </p>
<p>One think I keep going back to is that 100m people bought a PS1, 100m have bought a PS2, so even as the Wii comes along and knocks eveyone out, even if half of those people upgrade to the PS3 surely that inbuilt audience can help Sony at least come second. Also, more people in this cycle will buy more than 1 console, as the wii is so cheap, there will be a segment of people that also buy from either Sony or Microsoft, and Sony can still appeal to more people than Microsoft. All this leads me to believe they will still be able to sell at least 50m PS3&#8217;s over time, when the price is forced down, albeit at the cost of Sony&#8217;s corporate health.</p>
<p>They do have so much latent potential that 2008 could be a turning point however its true that a &#8216;large beast&#8217; like Sony may not be able to fully leverage its resources this way. I repeat, I would hate to be a market analyst!</p>
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		<title>By: a714generation</title>
		<link>http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/comment-page-1/#comment-173</link>
		<dc:creator>a714generation</dc:creator>
		<pubDate>Fri, 21 Sep 2007 15:25:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.bruceongames.com/2007/09/18/will-sony-ever-make-playstation-4/#comment-173</guid>
		<description>Yet another set back for Sony.  

I did see a few news stories Wednesday and yesterday about a new online patent for Sony involving voice recognition for a console.  Perhaps they are doing some early PS4 planning after all.  

The latest analyst report that you posted on recently does seem to cloud up the picture.  From a lay person&#039;s perspective, it seems obvious that Sony will finish third.  But the report is predicting that the demand for the 360 will fall off.

I tend to agree with your analysis of the landscape, but the report is intruiging.  Maybe they see something we don&#039;t yet.</description>
		<content:encoded><![CDATA[<p>Yet another set back for Sony.  </p>
<p>I did see a few news stories Wednesday and yesterday about a new online patent for Sony involving voice recognition for a console.  Perhaps they are doing some early PS4 planning after all.  </p>
<p>The latest analyst report that you posted on recently does seem to cloud up the picture.  From a lay person&#8217;s perspective, it seems obvious that Sony will finish third.  But the report is predicting that the demand for the 360 will fall off.</p>
<p>I tend to agree with your analysis of the landscape, but the report is intruiging.  Maybe they see something we don&#8217;t yet.</p>
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