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	<title>Comments on: Is the game industry mismanaged?</title>
	<atom:link href="http://www.bruceongames.com/2007/09/12/is-the-game-industry-mismanaged/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bruceongames.com/2007/09/12/is-the-game-industry-mismanaged/</link>
	<description>A veteran's view on marketing games</description>
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		<title>By: Murray Rigluth</title>
		<link>http://www.bruceongames.com/2007/09/12/is-the-game-industry-mismanaged/comment-page-1/#comment-265</link>
		<dc:creator>Murray Rigluth</dc:creator>
		<pubDate>Tue, 09 Oct 2007 21:31:35 +0000</pubDate>
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		<description>Like Jordan mentions, it depends on the size and the nature of the company.

I do tend to disagree with his views though, having worked in a number of industries (Stockbroking, Telecoms, Finance) the problem seems to be what kind of person is in control - in my mind there are two clear types:

Type 1 - Bean counter (Finance orientated)
Type 2 - Creative (Marketing orientated)

These managment styles are in dire contrast to each other.

A bean counter will ensure that everything is costed accurately and monitored and checked and double checked. A creative person will drive the products forward, regardless of cost and/or structure

The problem is that only a combination of both skills will work, you need the bean counter to ensure everything is costed, affordable and manageable - but without a creative driving force - the bean counter is unlikely to invest in new IP, as it will be seen as too risky.

So in summary, risk adverse companies normally hire bean counters and non risk adverse companies tend to go for the more creative types - what&#039;s actually needed is a blend of skills.

Once the structure at the top is right, the rest of the management ranks will fall into place.

People are always promoted to a level of &#039;incompetence&#039; - that&#039;s the nature of the beast - however, better appraisal systems and skill assesments by line managers are needed to ensure these mistakes are not made and if they are, not repeated.

Just my 2 pence</description>
		<content:encoded><![CDATA[<p>Like Jordan mentions, it depends on the size and the nature of the company.</p>
<p>I do tend to disagree with his views though, having worked in a number of industries (Stockbroking, Telecoms, Finance) the problem seems to be what kind of person is in control &#8211; in my mind there are two clear types:</p>
<p>Type 1 &#8211; Bean counter (Finance orientated)<br />
Type 2 &#8211; Creative (Marketing orientated)</p>
<p>These managment styles are in dire contrast to each other.</p>
<p>A bean counter will ensure that everything is costed accurately and monitored and checked and double checked. A creative person will drive the products forward, regardless of cost and/or structure</p>
<p>The problem is that only a combination of both skills will work, you need the bean counter to ensure everything is costed, affordable and manageable &#8211; but without a creative driving force &#8211; the bean counter is unlikely to invest in new IP, as it will be seen as too risky.</p>
<p>So in summary, risk adverse companies normally hire bean counters and non risk adverse companies tend to go for the more creative types &#8211; what&#8217;s actually needed is a blend of skills.</p>
<p>Once the structure at the top is right, the rest of the management ranks will fall into place.</p>
<p>People are always promoted to a level of &#8216;incompetence&#8217; &#8211; that&#8217;s the nature of the beast &#8211; however, better appraisal systems and skill assesments by line managers are needed to ensure these mistakes are not made and if they are, not repeated.</p>
<p>Just my 2 pence</p>
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		<title>By: jordan brock</title>
		<link>http://www.bruceongames.com/2007/09/12/is-the-game-industry-mismanaged/comment-page-1/#comment-242</link>
		<dc:creator>jordan brock</dc:creator>
		<pubDate>Tue, 09 Oct 2007 02:08:13 +0000</pubDate>
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		<description>It depends at what level you are looking at management.  Companies like EA, Activision, and most recently TakeTwo have very strong managers.  That is why these companies are on top and make a ton of money.  They are businesses and they are run like bussinesses.  They aren&#039;t in the business of making art, they are in the business of making money.

Now, if you look at a smaller publisher or studio, they are much more concerned with making their art, inevitably they won&#039;t be as business savvy.</description>
		<content:encoded><![CDATA[<p>It depends at what level you are looking at management.  Companies like EA, Activision, and most recently TakeTwo have very strong managers.  That is why these companies are on top and make a ton of money.  They are businesses and they are run like bussinesses.  They aren&#8217;t in the business of making art, they are in the business of making money.</p>
<p>Now, if you look at a smaller publisher or studio, they are much more concerned with making their art, inevitably they won&#8217;t be as business savvy.</p>
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